About Catalyst IQ
Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
We're looking for a Digital Advertising Specialist to join our team. The role is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. The Digital Advertising Specialist is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.
Responsibilities
- Creation and ongoing management of digital advertising campaigns, including:
- Budgeting and Bid Management
- Ad copy/keyword/targeting updates
- In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)
- Analyzing data and acting upon it to improve account performance
- Changes to keep up with the latest service offerings across Google, Facebook, Microsoft, and other advertising platforms
- Changes to abide by client requests/needs/new services
- Updates to campaigns from global account analysis
- Cross team and client collaboration, including but not limited to:
- Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision making
- Driving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and execution
- Transforming data and cross-team insights into meaningful, actionable recommendations that support client goal
- Act as a reliable training resource to other team members, including, but not limited to:
- Facilitate development of newer team members
- Act as both a reliable contributor and leader, understanding when it's time to support and when it's time to facilitate.
- Other functions include:
- Updating ad creative
- Using internal tools for purposes of tracking/reporting and data-diving to increase overall account performance
- Managing, maintaining, and developing internal tools, providing feedback and updates, and working across teams to improve performance/reliability
Qualifications
- Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word
- Must be proficient in spelling and grammar utilization
- A strong mathematical background is strongly preferred
- Must be comfortable working with large data sets
- A keen attention to detail is strongly preferred
- Ability to speak up/callout issues when they arise is strongly preferred
- Ability to present reports/findings to clients is strongly preferred
- Self-starter and proactive approach to their responsibilities is highly preferred
Education and Experience
- Bachelor's degree in a related field or equivalent job experience required
- Minimum 2 years of working in Google ads, Microsoft ads, or Facebook ads required
- Minimum 2 years working in GA4 required
- Experience with data visualization software (Google Data Studio, Tableau) is strongly preferred
- Less than 5% travel required