At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.
We launched a new ad-supported tier in November 2022 and are building an in-house world-class ad tech ecosystem to offer our members more choices in consuming their content. Our new tier allows us to attract new members at a lower price point while also creating a compelling path for advertisers to reach deeply engaged audiences.
Our Team --------
The Ads Engineering team at Netflix is dedicated to creating a world-class advertising ecosystem that drives our advertising business. This teams mission is to develop advanced technology that ensures exceptional experiences for both our members and advertisers. Our responsibilities encompass a broad spectrum of products, ranging from sales and media planning to optimizing advertiser outcomes and execution. This includes inventory and order management, campaign execution, ad serving, audience and identity management, measurement, reporting, and finance.
We use several Netflix investments and innovations - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding, and metadata, etc. We deliver ads in a manner that's thoughtful of our member's viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving so that members only see the most appropriate ads for them.
Our team is faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that's rapidly growing, we seek to build unique value propositions that help us differentiate us and become a market leader in record time. Our roles come with expectations of delivering in a rapid clip, comfort with lofty goals and big ambitions, the visibility that comes with strategic initiatives, and responsibility and an appetite to operate like a startup within an established company.
We are looking for engineers to join us on this journey, to be a part of some exciting initiatives, and the talented teams who work on realizing our ambitious vision.
Skills & Experience -------------------
We're seeking:
Nice to haves:
Spotlight on Ads Engineering Teams --------------------------------
### Ad Supply Team
The Ad Supply team manages the policies and technical integrations for third-party ad supply. While Netflix has traditionally licensed content, we are exploring this alternative funding model. The team solves complex challenges, such as determining how both Netflix and the third-party partner can sell ad inventory for the same content without conflict. They establish clear rules for inventory sharing, campaign setup, and system configurations to ensure consistency and fairness.
### Ads Measurement Team
The Ads Measurement team builds systems that enable advertisers on Netflix to quantify campaign outcomes. Leveraging a blend of Netflix innovations and both first-party and third-party solutions, we deliver ads that respect the viewing experience while driving impactful results for advertisers. Our tools empower advertisers to effectively measure and analyze these outcomes.
### Ads Identity and Audience Team
The Ads Identity and Audience team is dedicated to delivering a relevant and engaging advertising experience while prioritizing consumer privacy. Our mission is to maintain precise subscriber identities to ensure that ads are not only engaging but also respectful of consumer privacy choices and regional regulations. We maintain a high-quality Identity Graph, which is used for various purposes, including respecting privacy choices and regulations, audience onboarding, targeting, measurement, and reporting.
### Ads Creatives & Policy Team
The Ads Creatives & Policy team at Netflix is at the forefront of developing innovative solutions that enhance the ad experience for both viewers and advertisers. We are responsible for managing the lifecycle of ad creatives, ensuring compliance with policies, and leveraging cutting-edge technology to optimize ad delivery. Joining our team means being part of a dynamic environment where your contributions directly impact the viewing experience of millions worldwide.
### Ads Media Planning Team
The Ads Media Planning team is at the heart of designing and delivering state-of-the-art media planning solutions that power Netflix's advertising business. We are developing innovative, in-house ad tech systems that enable advertisers and internal partners to efficiently plan, allocate, and optimize media investments across Netflix's platform. Our technology translates advertiser objectives into actionable media plans, ensuring seamless integration, automation, optimization, compliance, and management of media strategies at scale.
### Live Ads Management Team
The Live Ads Management team is driving one of Netflix's most exciting frontiers - bringing advertising to Live Events. We're building the intelligence that powers ad experiences during some of Netflix's biggest real-time moments, from live sports to global specials. Our team develops smart, scalable capabilities that help ad operations plan, set up, and deliver ads seamlessly during live broadcasts. We're pushing the boundaries with automated manifest generation, machine learning-driven optimizations, and agentic workflows that adapt in real-time to maximize both monetization and viewer experience.
### Ads Platform Foundations Team
The Ads Platform Foundations team builds the core platforms, frameworks, and shared services that accelerate development across the Ads organization. We focus on enabling teams to move faster and build consistently through scalable UI infrastructure, common components, and foundational workflows. Our work also powers access control across domains and underpins core systems such as Public API, GenAI foundations, and the Ads Entity Service - a knowledge graph connecting all Ads entities.
### Ads Campaign Management Team
The Ads Campaign Management team is responsible for our in-house Order Management System (OMS) used by our account managers to facilitate the booking and execution of advertising campaigns on behalf of Agencies, Brands, and Advertisers. The team owns key parts of our campaign hierarchy (Orders, Line Items) and closely intersects with almost every other team across Ads Engineering (Creatives, Forecasting, Audiences, Measurement, Ad Serving, etc) as well as business teams across Account Management and Ad Operations to facilitate the set-up, execution, and monitoring of ads across the Netflix ecosystem.
### Ads Inventory Management & Forecasting Team
The Ads Inventory Management & Forecasting team builds state-of-the-art real-time inventory forecasting solutions leveraging ML models and high-performance ad server simulations. The team also builds systems that enable publisher inventory management solutions, which support various monetization strategies such as dynamic pricing, rate card management, product packaging, inventory split, and yield optimization.
### Ads Data Clean Room Team
The Ads Data Clean Room team is redefining how clean rooms are used in digital advertising. We're building data collaboration tools as internal services, allowing multiple teams to share data with external partners in a convenient and privacy-safe way. Our scope extends beyond traditional clean room use cases to include novel integrations where data has traditionally been shared more openly. As the ads data landscape evolves, our team will continue to lead by creating new ways to enable collaboration while protecting privacy.
### Ads Finance Team
The Ads Finance team's vision is to establish a compliant, accurate, automated, and omni-channel Finance and billing system that streamlines and optimizes financial operations for ads, with a core charter to create a unified and compliant Revenue Recognition layer, Automate billing, Invoicing and Journal processes. The Ads Finance platform centralizes and validates all the raw data-from campaign performance to pricing structures-needed to calculate and bill our diverse advertising revenue streams. This ensures financial integrity and consistency, providing a reliable foundation for all core Ad business operations, including budgeting, predicting future revenue, and managing credit and pricing strategies.
### Ads Eventing Team
The Ads Eventing team builds and operates the foundational systems that collect, validate, enrich, and deliver ads-related events at a massive scale. These high-throughput data pipelines ingest raw signals from client devices (TV, mobile), server-side ad insertions, and external third-party integrations. The core mission is to transform these raw signals into clean, reliable, and privacy-safe data streams, ensuring data quality and fidelity across the board. This critical infrastructure directly powers all core downstream functions, including real-time ad serving decisions, robust measurement and attribution systems, and financial reconciliation and billing workflows.
### Ads Reporting Infrastructure Team
The Ads Reporting Infrastructure team is responsible for delivering the final, actionable data to stakeholders. Their focus is on building the systems that consume validated and enriched ads delivery data to power the comprehensive reporting surfaces used by internal teams and advertisers to analyze campaign performance and business outcomes. They ensure the data presented is accurate, timely, and easy to consume, enabling key functions like measurement and attribution analysis, financial reconciliation, and strategic decision-making based on business results.
### Ads CRM Team
The Ads CRM team delivers the AI-powered Go-to-Market platform, the strategic engine for Netflix Ads sales and marketing. We don't just collect customer data; we create a unified, enriched view of our customers and their ad spend across every source, managing the entire lifecycle for impeccable quality and completeness. Our intuitive UI and intelligent automation agents surface critical, actionable insights, empowering our sales teams to cut through the noise, focus on high-value client engagements, and accelerate the success of Netflix Ads.
Benefits --------
Netflix provides comprehensive benefits including: