Software Asset Management Analyst - ServiceNow

This entry-level to early-career role focuses on reconciling software license entitlements with supplier records and maintaining accurate, high-quality data in ServiceNow to ensure compliance and audit readiness. Job TitleSoftware Asset Management (SAM) Analyst –ServiceNow ReconciliationJob SummaryWe are looking for a detail-oriented SAM Analyst to support software asset management operations.

Job TitleSoftware Asset Management (SAM) Analyst –ServiceNow ReconciliationJob SummaryWe are looking for a detail-oriented SAM Analyst to support software asset management operations. This entry-level to early-career role focuses on reconciling software license entitlements with supplier records and maintaining accurate, high-quality data in ServiceNow to ensure compliance and audit readiness.Key Responsibilities

• Perform recurring reconciliations between software license entitlements, supplier records, contracts, and ServiceNow data.
• Investigate and resolve data discrepancies or escalate as needed.
• Maintain accurate ServiceNow records by updating required fields for applications, entitlements, and contracts.
• Import and normalize data from Excel and other sources into ServiceNow (data sources, field mapping, transformations, and validation).
• Research software vendors, access supplier portals for entitlements and invoices, and maintain vendor contact information.
• Support audit readiness through proper documentation, evidence retention, and adherence to licensing and internal control procedures.
• Identify and recommend improvements to reconciliation and data management processes.

Required Skills & Qualifications

• 0–5 years of experience in Software Asset Management (SAM), IT Asset Management (ITAM), software licensing, vendor management, or CMDB operations.
• Strong experience with data reconciliation (comparing entitlements, invoices, contracts, and system records).
• Hands-on experience with ServiceNow (SAM, ITAM, or CMDB modules) or the ability to learn it quickly.
• Advanced proficiency in Microsoft Excel (pivot tables, filters, VLOOKUP/XLOOKUP, large datasets).
• Excellent written and verbal communication skills for collaborating with internal teams and external vendors.

Core Competencies (Skills Taxonomy)

• License Reconciliation & Analysis —Compare entitlements vs. Actual records;document variances and resolutions.
• ServiceNow Data Management —Maintain record hygiene, update fields, and ensure data completeness and accuracy.
• Data Import & Transformation —Create data sources, map fields, apply transformations, and validate imports in ServiceNow.
• Vendor Coordination —Access supplier portals, obtain entitlement documentation, and manage vendor relationships.
• Compliance & Governance —Follow licensing terms, retain evidence, and support audit readiness activities.
• Process & Organization —Manage recurring cycles across multiple vendors with strong attention to detail and minimal supervision.

Preferred Qualifications

• Experience with ServiceNow SAM Pro, ITAM, or CMDB (imports, normalization, governance).
• Familiarity with common software licensing models (subscription, perpetual, user-based, device-based, concurrent).
• Prior exposure to vendor portals and managing proofs of entitlement.
• Understanding of software audit processes and internal controls.