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Social Media Specialist

Wheeler Staffing Partners

Mckinney, TX

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JOB DETAILS
SALARY
SKILLS
Analysis Skills, Artificial Intelligence (AI), Brand Marketing (Branding), Business Journalism, Calendar Management, Campaigns, Communication Skills, Competitive Analysis/Strategy, Consumer Branding, Content Management, Copy Writing, Cross-Functional, Customer/Consumer Behavior, Data Analysis, Leadership, Market Research, Market Trend Analysis, Marketing, Marketing Communications, Media Campaigns, Media Schedule, Multiplatform/Cross-Platform, Multitasking, Online Communities, Online Marketing, Organizational Skills, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Productivity Management, Project Management Software, Project/Program Management, Public/Media/Press/Analyst Relations, Return on Investment (ROI), Sales, Social Media, Strategic Planning, Time Management, Trend Analysis, Video Production, Writing Skills
LOCATION
Mckinney, TX
POSTED
5 days ago

Job Title: Social Media Specialist

Location: McKinney, TX 75070

Employment Type: Full-Time

Work Arrangement: Fully Onsite

Compensation: $60,000 annually

Start Date: ASAP

Position Overview

Wheeler Staffing Partners is seeking a creative and data-driven Social Media Specialist for an onsite opportunity in McKinney, TX. This role is responsible for managing social media content execution, campaign performance analysis, community engagement, and social listening initiatives across multiple platforms.

This position balances strategic planning with hands-on execution. Approximately 80% of the role is focused on content calendar management, cross-functional collaboration, scheduling, and social media operations, while 20% is dedicated to advanced analytics, reporting, social listening, competitor analysis, and identifying actionable insights.

The ideal candidate combines strong content planning and project management skills with advanced social media analytics expertise. This position requires a strategic thinker who can translate audience insights and market trends into engaging content, increased brand awareness, and measurable business results.

Key Responsibilities

  • Manage and maintain the social media content calendar across all active platforms.

  • Schedule, publish, and monitor social media content across multiple channels.

  • Coordinate closely with creative, content, and video production teams to ensure timely delivery of high-quality, brand-aligned content.

  • Ensure all social media content aligns with brand standards, campaign objectives, and audience engagement goals.

  • Utilize enterprise-level social media management and analytics platforms to monitor campaign performance and audience engagement.

  • Conduct competitor analysis, social listening, and market research to identify opportunities, trends, and audience insights.

  • Analyze engagement, reach, audience behavior, and campaign performance metrics to identify opportunities for optimization.

  • Translate data and social listening insights into actionable recommendations that improve engagement, ROI, brand awareness, and sales performance.

  • Prepare regular performance reports and present findings and recommendations to internal stakeholders.

  • Foster audience engagement through active community management and online interactions.

  • Support community-building initiatives, promotions, contests, giveaways, and strategic outreach campaigns.

  • Monitor audience sentiment and respond appropriately to comments, messages, and community interactions.

  • Stay current on emerging social media trends, platform updates, and digital marketing best practices.

  • Generate innovative content ideas and campaign concepts based on industry trends and audience behavior.

  • Collaborate with marketing, creative, and leadership teams to support overall marketing and brand initiatives.

  • Contribute strategic recommendations that enhance overall social media performance and brand presence.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field required.

  • Minimum of 2 years of marketing experience with a strong emphasis on social media management.

  • Experience using enterprise-level social media management, listening, and analytics platforms such as Sprinklr, Brandwatch, Sprout Social, or similar tools.

  • Experience managing content calendars, social media scheduling, campaign execution, and performance reporting.

  • Strong understanding of social media analytics, audience engagement metrics, and performance optimization.

  • Experience conducting competitive analysis and social listening research.

  • Familiarity with project management and collaboration tools.

  • Exceptional written communication and copywriting skills.

  • Ability to analyze data and translate insights into strategic recommendations and creative content opportunities.

  • Experience managing promotions, giveaways, contests, and community engagement initiatives.

  • Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.

  • Self-starter with the ability to thrive in a fast-paced, deadline-driven environment.

  • Must be willing to complete a Culture Index assessment as part of the hiring process.

  • Must be able to work onsite in McKinney, TX.

Preferred Qualifications

  • Experience presenting social media performance metrics and recommendations to leadership and stakeholders.

  • Strong understanding of consumer behavior and digital marketing trends.

  • Experience supporting brand awareness and customer engagement initiatives.

  • Knowledge of emerging AI tools and their application within marketing workflows.

Technology & AI Expectations

This role encourages the use of AI-powered tools to improve efficiency, productivity, and workflow optimization. Candidates should demonstrate the ability to leverage AI as a supporting tool while applying independent critical thinking, creativity, strategic decision-making, and professional expertise. AI should enhance existing skills and capabilities rather than replace them.

Why Work With Wheeler Staffing Partners?

Wheeler Staffing Partners connects talented professionals with industry-leading employers across the country. We are committed to creating exceptional candidate experiences and helping professionals advance their careers through meaningful opportunities. Our team provides personalized support throughout the hiring process while partnering with organizations that value innovation, collaboration, and professional growth.

About the Company

W

Wheeler Staffing Partners

Wheeler Staffing Partners' (WSP) has outstanding client relationships providing consultants with access to some of the most desirable employment opportunities across the nation. Our experience, the solutions we provide, our business processes, and partnerships with our consultants and clients has made the company one of the most sought after placement firms for job seekers and companies of all sizes. WSP, provides all candidates with career opportunities, skill assessments, and interview consulting services and our clients with the candidates that meet their culture and skill set. From our Executive Retained Search Teams, Direct Hire and Contract Staffing Professionals to our RPO Service offerings, we create models to deliver a world-class service, with a sense of urgency and professionalism at the best price. Let us put our expertise and services to work for you!

COMPANY SIZE
50 to 99 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
2014
WEBSITE
http://wheelersp.com/