Social Media & Marketing Intern

TITLE                                   Social Media & Marketing Intern

DEPARTMENT                   Bertarelli Institute for Family Entrepreneurship

REPORTS TO                      Benjapon Jivasantikarn, bjivasantikarn1@babson.edu

PAY RATE                            $15 per hour

THE OPPORTUNITY

Job Summary

An undergraduate student intern to help grow our student community through social media, marketing, and student outreach. This is a hands-on role for someone who enjoys social media, storytelling, connecting with students, and creating engaging campaigns.

WHAT YOU WILL DO

1. Social Media & Marketing

• Develop a content calendar in advance, working with the Bertarelli Associate Director and Student Leaders to gather ideas, feedback, and engagement opportunities, then create and schedule posts

• Create, schedule, and publish social media posts, stories, and other content, especially for Instagram

• Capture and organize photos, videos, and content from Bertarelli events and programs

• Track social media engagement and use insights to improve future content

2. Student Outreach & Community Growth

• Identify and reach out to students from family entrepreneurship backgrounds and encourage them to register and become part of the Bertarelli community

• Develop creative outreach campaigns throughout the academic year to increase student awareness, engagement, and registration

• Partner with Bertarelli Student Leaders to generate ideas and encourage peer-to-peer outreach

• Help promote Bertarelli programs, events, and opportunities through targeted student communications

• Track outreach efforts and registration numbers to understand what approaches are most effective

Assume additional responsibilities as needed below:

• Support other marketing and communications projects as needed

• Bring new ideas for how Bertarelli can better connect with and engage students

YOUR TEAM WILL INCLUDE

Benjapon Jivasantikarn, Associate Director, Bertarelli

WHAT EDUCATION AND SKILLS YOU WILL NEED

• Interested in social media, marketing, communications, outreach, or storytelling

• Comfortable using Instagram and familiar with social media trends

• Creative, organized, and reliable

• Able to plan ahead, manage deadlines, and work independently

• Comfortable seeking input and collaborating with student leaders

• Strong communication and interpersonal skills

• Basic experience with Canva or similar design tools is a plus

HOW AND WHERE YOU WILL WORK

• Approximately 5–10 hours per week, with flexibility around the student’s class schedule.

• This is a student internship role supporting the Bertarelli Institute for Family Entrepreneurship, working both remote with in-person and remote meetings with the associate director and, as needed, student leaders.

ADDITIONAL SKILLS YOU MAY HAVE

• Experience with Canva or similar design tools.

• Experience creating social media content or managing an Instagram account.

• Experience with student outreach, marketing campaigns, or community building.