Social Media & Marketing Coordinator

Join Hicks Nurseries - Long Island's Largest Garden Center!

Located in Westbury, NY | $40 Million Annual Revenue | Retail & Wholesale

Hicks Nurseries is seeking a creative, energetic, and highly organized Social Media & Marketing Coordinator to help grow our brand presence, engage our community, and tell the Hicks story across digital and traditional marketing channels.

This role is responsible for developing and managing social media content, creating compelling visual and written marketing materials, producing photo and video content, and supporting a variety of marketing initiatives. The ideal candidate is passionate about social media, comfortable behind and in front of the camera, skilled in design and content creation, and excited to bring fresh ideas to a collaborative marketing team.

Key Responsibilities

Social Media Management & Content Creation

• Develop and execute social media strategies and campaigns that increase brand awareness, audience growth, and customer engagement.
• Manage the social media content calendar across Instagram, Facebook, Pinterest, TikTok, and other platforms.
• Create, film, edit, and publish engaging short-form video content, including Reels and TikTok videos.
• Identify and capture compelling brand stories, including new products, seasonal trends, events, behind-the-scenes content, employee features, and educational content.
• Write engaging, platform-specific copy for organic and paid social campaigns.
• Monitor and respond to comments, messages, mentions, and customer interactions in a timely and professional manner.
• Collaborate with the marketing team to develop innovative campaign concepts and messaging.

Social Media Analytics & Growth

• Track, analyze, and report on social media performance metrics including engagement, reach, audience growth, traffic, and campaign results.
• Provide recommendations based on insights to improve content performance and business outcomes.
• Stay informed on social media trends, platform updates, audience behaviors, and competitor activity.
• Research and identify influencer and creator partnership opportunities.
• Assist with paid social advertising efforts, including boosted posts and Meta advertising campaigns.

Graphic Design & Creative Development

• Design and develop marketing assets for both digital and print applications, including:

• Brochures

• Advertisements

• Website graphics

• Email graphics

• Postcards

• Signage

• In-store promotional materials

• Create and edit photography and video content for marketing, e-commerce, and promotional use.

• Coordinate production of printed materials with external vendors while maintaining brand consistency.

• Stay current with design trends and creative technologies.

Signage Production & Management

• Create visually engaging in-store signage, sales signs, event signage, and promotional materials.
• Coordinate approvals, printing schedules, and installation timelines to meet business needs.
• Manage inventory and ordering of large-format printer supplies while adhering to budget guidelines.

AI & Marketing Technology

• Integrate AI tools into content creation, design, and social media workflows to improve efficiency and productivity.
• Stay informed on emerging AI tools and best practices.
• Ensure all AI-generated content meets brand standards and is reviewed for accuracy and quality before publication.

Digital Asset Management

• Organize and maintain a comprehensive library of photography, video, graphics, and marketing assets.

• Ensure assets are easily accessible and properly archived for future use.

• 2-4 years of experience in social media, marketing, graphic design, communications, or a related field.

• Bachelor's degree in Marketing, Communications, Design, or related discipline preferred; equivalent education and experience will be considered.

• Strong portfolio demonstrating experience in:

• Social media content creation

• Short-form video production

• Photography

• Copywriting

• Digital marketing creative

• Excellent interpersonal and collaboration skills with the ability to work effectively across departments.

• Comfortable appearing on camera and representing the Hicks brand in social media content.

• Outstanding attention to detail

• Ability to develop creative concepts and execute them across multiple media formats.

• Strong understanding of brand reputation management and professional discretion.

• Proficiency with Canva.

• Experience with video editing software such as Adobe Premiere Pro, CapCut, or similar platforms.

• Experience using AI tools for marketing and creative workflows, including effective prompting and responsible implementation.

Interested candidates should submit a resume, portfolio, and examples of social media and creative work for consideration.

Preferred Qualifications

• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Horticultural knowledge or interest.
• Working knowledge of WordPress, Shopify, and BigCommerce.
• Experience with Klaviyo or other email marketing platforms.
• Familiarity with A/B testing and multivariate marketing experiments.

Work Environment

• Fast-paced, collaborative, and team-oriented environment.
• Primarily office-based, with work conducted in indoor and outdoor locations throughout the property.
• May work in greenhouse environments that are ventilated but not air-conditioned.
• Occasional outdoor work in varying weather conditions.