Social Media & Marketing Coordinator

Thesocial media& Marketing Coordinator supports the daily marketing,communicationsand brand-management activities of Savannah Technical College. Reporting to the Director of Creative Services, this positionis responsible forcreatingtimely,engagingandaccuratecontent that promotes the College’s programs, students, employees, events,and community impact.

The coordinator will playa central rolein managing Savannah Technical College’s social media presence, photographing campus life and events, developing written and visual content,maintainingorganized digitalassetsandassistingwith a wide range of marketing projects. The successful candidate must be able to move comfortably between planned campaigns and fast-turnaround daily requests whilemaintainingthe College’s brand standards,voiceand professional image.

This is a hands-on content position for a creative, organized,and dependable professional who can recognize compelling stories, capture them through photography and video, and quickly turn those moments into effective marketing content.

MAJOR DUTIES & RESPONSIBILITIES

Social Media Management

• Coordinates day-to-day management of the College’s official social media accounts, including planning, drafting,schedulingand publishing content.

• Develops andmaintainsa content calendar supporting enrollment, recruitment, student engagement, workforcedevelopmentand community awareness.

• Creates platform-appropriate captions, graphics, photos, short-form videos, reels,storiesand live event content.

• Monitors messages, comments,mentionsand trends; responds or routes inquiries and escalates sensitive or reputational concerns appropriately.

• Identifiestimelystories involving students, employees, programs,partnershipsand campus activities rather than relying solely on assigned requests.

• Maintains a consistent institutional voice andappliesaccessibility practices, including meaningful alternative text and video captions.

• Tracks social media performance and prepares regular reports on reach, engagement, audiencegrowthand campaign results.

Photography and Video Content

• Serves as a primary day-to-day photographer for classrooms, laboratories, events, ceremonies, campuslifeand community activities.

• Proactively captures authentic images thatdemonstratehands-on training, studentsuccessand the Savannah Tech experience.

• Shoots and edits short-form video for social media, recruitment campaigns, websitefeaturesand event recaps.

• Edits, color-corrects, crops andexportsimages for print and digital use;maintainsphotography and video equipment.

• Coordinates subjects, locations, schedules and releases and travels to all Savannah Tech campuses and instructional sites as needed.

• Writes and edits social posts, website copy, email content, brief news items and student,employeeor partner features.

• Interviews sources, verifies names, titles, dates,locationsand links, and translates technical information into clear audience-friendly content.

Marketing, Digital, & Event Support

• Creates and updates routine graphics, flyers, digital signs, email graphics, presentations and event materials using approved templates and brand standards; resizes and adapts approved creative assets for multiple platforms.

• Assists the Director of Creative Services and marketing team with campaigns, newsletters, social media, recurring Collegepublicationsand other special projects.

• Updates assigned website content and reviews pages for accuracy, accessibility, readability, currentinformationand working links.

• Organizes photographs, videos, graphics, templates and final project files using consistent naming,metadataand archival practices.

• Tracks incoming requests, project status,approvalsand deadlines and communicates with requestors, subject-matterexpertsand team members to keep projects moving.

• Provides promotional, photography, signage, setup and post-event support for recruitment activities, open houses, graduation, pinningceremoniesand other College events.

• Coordinates with vendors and supports the production and distribution of marketing materials.

• Helpsmaintainrelationships with media outlets,influencersand community partners to increase awareness of Savannah Tech’s programs and initiatives.

• Researchesindustry and platform trends, tracks media coverage andassistswith evaluating campaign effectiveness.

• Performs other duties as assigned in support of the College’s mission.

COMPETENCIES

Knowledge of social media strategy, digital photography, short-form video, marketing and branding; strong writing, editing and proofreading skills; ability to recognize stories and create accurate content quickly; strong organization, initiative and follow-through; sound judgment in public-facing communications; ability to receive creative direction, manage competing priorities, work with diverse audiences and travel amongCollegelocations.

QUALIFICATIONS

• MinimumAssociate’sdegree*and*Two (2) years of related experience*OR*Bachelor’sdegree*and*One (1) year of experience 

Preferred

• Bachelor’s degree in marketing, communications, public relations, journalism, digital media, photography, graphicdesignora relatedfield.

• Professional experience managing social media for an established organization and creating original written,photographicand video content.

• Demonstrated skill photographing people, events, indoorenvironmentsand fast-moving activities using a DSLR or mirrorless camera.

• Experience creating and editing short-form vertical video andproficiencywith Adobe Creative Cloud; Canva experience is also beneficial.

• Experience with social scheduling and analytics tools, WordPress, email marketingplatformsand digital asset organization.

• Knowledge of digital accessibility practices and experience in higher education, workforce development,governmentor nonprofit communications.

PORTFOLIO REQUIREMENT

Applicants should provide a portfolio showing social media content, photography, short-form video, written marketing copy and, when available, graphic design or digital marketing work. Applicants shouldidentifytheir role in each example.

WORK SCHEDULE AND LOCATION

This full-time position is based primarily at the Savannah Campus. Regular travel to other Savannah Tech campuses, instructional sites and community locations is. Occasional evening and weekend work may be necessary for events,ceremoniesand content assignments.

Physical Demands:

The employee occasionally lifts or moves objects of a light to medium weight, up to 25 pounds. Work is typically performed in an office environment with intermittent sitting, standing, or walking in various settings. Fullrange of hand and finger motion may beutilizedfor data entry purposes.

Salary/Benefits:

Salary iscommensuratewith education and work experience. Benefits include paid state holidays, annual and sick leave, and the State of Georgia Flexible Benefits package.

Application Deadline:

Position considered open until filled. APPLY ONLINE ONLY - Candidates must pass a criminal background check. Applicants mustsubmitan electronic application through Team Georgia Careers, and attach cover letter and resume (incomplete submissions will not be considered).  Please include your annual salary for each position held.

POSITION CONTINGENT UPON FUNDING AND ALLOCATION OF POSITION.

All male applicants between the ages of 18 and 26 years of age must present proof of Selective Service Registration.

Savannah Technical College is an equal opportunity employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, genetic information, disabled veteran, veteran of the Vietnam Era, or citizenship status (except those special circumstances permitted or mandated by law).Invitation to Self-IdentifyFor compliance activities, contact Jasmine Sanders, Title IX and Equity Coordinator, Room A110 or (912) 443-3388,

jsanders@savannahtech.edu

STC is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award the associate degree.

Candidates maybe requiredtosubmita valid Driver’s License, proof of insurability, and/or a driver’s history report for positions involving state travel.

Note: No phoneinquiries,please. Due to the volume of applications received, we are unable to personally contact each applicant. If we are interested in scheduling an interview, a representative from our college will contact you.