Social Media & Marketing Coordinator

Eberly

  • Austin, TX
  • 30+ days ago
  • $40,000–$45,000 Per Year
  • Full-time

Highlights

Owns day-to-day marketing execution for Eberly and Central Machine Works — social media, content production, website/RSVP management, and daily marketing ops across Instagram, TikTok, and related platforms. Recurring on-camera host for both brands in Reels, TikToks, and Stories; interviews chefs, bartenders, brewers, musicians, and guests.

Numbers & Facts

LocationAustin, TX
Job TypeFull-time
Salary$40,000–$45,000 Per Year

Description

Benefits:
  • Event Admission
  • Employee discounts
  • Free food & snacks

Marketing & Social Media Coordinator — Eberly & Central Machine Works


Position Summary
Owns day-to-day marketing execution for Eberly and Central Machine Works — social media, content production, website/RSVP management, and daily marketing ops across Instagram, TikTok, and related platforms. Serves as the on-camera personality for both brands, produces short-form video, covers events, manages community engagement, and coordinates influencer partnerships.


Responsibilities


On-Camera & Content
  • Recurring on-camera host for both brands in Reels, TikToks, and Stories; interviews chefs, bartenders, brewers, musicians, and guests
  • Plans, shoots, and edits short-form video on a consistent cadence highlighting food, beverage, interiors, and events
  • Develops recurring content series per brand; maintains a shared content calendar tied to events, menu launches, and beer releases
Event Coverage & RSVPs
  • Covers key events (brunches, dinners, buyouts, live music, festivals, beer releases) with pre/day-of/post content
  • Manages RSVPs and event listings end-to-end; tracks guest counts and routes inquiries
  • Coordinates with events, beverage, and culinary teams on the confirmed-event workflow
Website & Daily Marketing Ops
  • Keeps both websites current (listings, menus, hours, promotions)
  • Handles daily marketing tasks: scheduling posts, prepping assets, queuing newsletters
  • Drafts and sends email newsletters on a regular cadence; flags pipeline bottlenecks
Community Management
  • Monitors and responds to DMs, comments, mentions, and reviews across both accounts
  • Triages guest inquiries to the right team members
  • Reaches out to communities that fit both brands for partnership and event-hosting opportunities
Influencer & Partnerships
  • Identifies, vets, and reaches out to Austin-area creators and local media
  • Coordinates hosted visits, comped tabs, and paid partnerships within budget
  • Manages Instagram Collabs; maintains a roster of collaborators
Reporting
  • Tracks reach, engagement, follower growth, saves, and shares; provides a monthly summary per venue
  • Monitors platform trends and recommends content strategy adjustments
Required Qualifications


  • Demonstrated short-form vertical video experience with a portfolio
  • Comfort as a recurring on-screen host
  • Proficiency in CapCut, InShot, or Adobe Premiere Rush
  • Strong written communication and brand voice
  • Able to manage two brands' calendars, RSVP systems, and daily execution with follow-through
  • Basic website/CMS update experience
  • Reliable transportation between South Lamar and East Austin
  • 21+ preferred for bar/taproom access; under-21 candidates considered
Preferred Qualifications
  • Prior social/marketing experience (business, brand, or freelance)
  • Existing personal content channels or following
  • Familiarity with Meta Ads Manager or TikTok Ads
  • Photography, graphic design, or motion design skills (Lightroom, Canva)
  • Familiarity with Resy, OpenTable, Eventbrite, Yelp, Google, or Untappd
  • Website/CMS experience (Squarespace, WordPress, or similar)
Schedule
Full-time, ~40–45 hrs/week. Onsite at both venues with one remote day/week. Evening/weekend availability required (baseline: Central Mondays / Eberly Wednesdays / on-site Thursdays).


Compensation & Benefits


  • Salary: $40,000–$45,000/year, based on experience
  • Dining credit at Eberly, beer credit at Central Machine Works
  • Subscription/material stipend

Flexible work from home options available.

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