Social Media Manager

Responsibilities:

• Engage with audiences across TikTok, Instagram, Twitter, YouTube, and other social channels
• Exemplify the brand voice and tone in all community interactions
• Draft copy and support content ideation for owned social content
• Work with the internal and client teams on brainstorms and agile social moments
• Exhibit strong cultural competency and the ability to identify relevant trends and opportunities
• Maintain and organize accurate documentation across content calendars, engagement trackers, etc., ensuring all updates and changes are reflected in master documents and tools
• Maintain and improve workflows and processes for community engagement
• Proactively flag emerging trends and opportunities for the brand and proactively escalate issues in a timely matter
• Work with cross-functional teams to provide learnings and recommendations based on data
• Stay up-to-date on emerging creators, formats, and platform updates

Qualifications:

• At least two years of work experience in digital, community management, or social media
• A passion for social media from brand and cultural perspectives
• Solid grasp of core social media platforms (Instagram, TikTok, YouTube, etc.) and how they are used, their limitations, content formats and technical requirements
• The ability to adapt to new assignments and deadlines in a fast-paced environment
• Strong attention to detail, organizational, and communications skills (written and verbal)
• Understand the importance of monitoring consumer conversation for relevant insights and the role social and digital play in a client's communication mix
• Knowledge of influencers, creators, and tastemakers across social platforms is a plus
• Hands-on experience with social media management and listening tools such as Khoros, Sprinklr, Hootsuite, Archive is a plus