Hybrid Work Structure: Monday/Friday Remote, Tuesday-Thursday Onsite
Our client is a fast-growing lifestyle brand known for its vibrant aesthetic, strong community, and thoughtfully designed consumer products. With a loyal customer base and expanding digital presence, the brand is focused on elevating its social strategy to drive deeper engagement and continued growth.
Position Overview
Our client is seeking a Social Media Manager to lead the execution, optimization, and growth of their social media presence. This is a highly collaborative, hands-on role that also includes building and managing a small social team over time.
The ideal candidate is both a doer and a leader, someone who can execute content at a high level while also stepping back to guide strategy, manage people, and scale the function as the brand grows.
Key Responsibilities
Social Media & Content Execution
Manage day-to-day execution of social channels, including Instagram/Meta, TikTok, Pinterest, and LinkedIn
Create, schedule, and publish organic content across feed, Stories, and short-form video formats
Partner with creative and marketing teams to produce compelling visuals, Reels, and video content
Maintain and execute a social content calendar aligned with product launches, campaigns, and seasonal moments
Write clear, engaging, on-brand copy tailored to each platform
Capture and create content as needed, including real-time and trend-driven moments
Influencer, Creator & Social Commerce
Support and help execute the brand’s influencer and creator strategy
Build and manage relationships with creators through outreach, gifting, and ongoing communication
Coordinate influencer campaigns and track deliverables
Support affiliate and social commerce initiatives (Instagram Shop, TikTok Shop, LTK, etc.)
Monitor performance and identify creators and content that drive engagement and conversion
Community Growth & Engagement
Monitor and respond to comments, DMs, tags, and brand mentions to foster an engaged community
Identify and elevate user-generated content, creators, and brand advocates
Execute giveaways, contests, and community activations
Stay current on platform trends, algorithm updates, and emerging formats to inform content decisions
Reporting & Performance Optimization
Track, analyze, and report on social media performance, providing actionable insights
Use analytics tools (Meta Business Suite, TikTok Insights, Google Analytics, etc.) to refine content strategy
Monitor KPIs and identify opportunities to improve engagement, reach, and conversion
Contribute to ongoing development of social strategy based on performance data
Team Leadership & Growth
Hire, onboard, and manage social media team members as the function scales
Provide direction, feedback, and development to direct reports
Help define team structure, workflows, and processes to support growth
Balance hands-on execution with effective delegation over time
Cross-Functional Collaboration
Partner closely with marketing, creative, and eCommerce teams to align social with broader campaigns
Collaborate with customer experience teams to ensure consistent brand voice across all touchpoints
Support integrated marketing initiatives where social plays a key role
Qualifications
4–6+ years of experience in social media management and content execution
Experience with DTC, lifestyle, or consumer brands preferred
Prior experience mentoring or managing team members (or strong readiness to step into management)
Strong understanding of social platforms and best practices
Hands-on experience creating content (photo/video) and using editing tools (CapCut, Canva, Adobe Suite, etc.)
Experience working with influencers, creators, or affiliate programs
Familiarity with social scheduling and analytics tools (Sprout, Later, Dash Hudson, etc.)
Ability to analyze performance data and translate insights into action
Strong communication, organization, and leadership skills
Comfortable working in a fast-paced, evolving environment
What Success Looks Like
Consistent, high-quality content that reflects the brand voice
Growth in engagement, audience, and community across platforms
Successful execution and scaling of influencer and social commerce initiatives
A well-structured, high-performing social team
Clear reporting and continuous improvement in performance