| Location | HONOLULU, HI |
Position Type: Part-Time or open to Independent Contractor
Starting Salary: $25 per hour
The Plaza Assisted Living is seeking a creative and energetic Social Media Coordinator to bring the story of our communities to life! You will produce, schedule, and manage engaging content across Instagram, Facebook, LinkedIn, TikTok, and YouTube to showcase our vibrant resident lifestyle, highlight our team members, and drive brand awareness across Oahu.
Content Creation: Travel regularly to our Oahu communities to capture high-quality photos and short-form video (Reels, TikToks, Shorts) featuring residents, staff, and events onsite at The Plaza communities. Needs to be available for events.
Platform Management: Plan and manage monthly content calendars; monitor channels daily, responding professionally to comments and messages while maintaining resident privacy (HIPAA).
Copywriting: Draft engaging, warm, and accurate post copy tailored to families, referral partners, and job seekers.
Recruitment & Marketing Support: Partner with HR to highlight company culture and job openings, assist with community events, and support marketing initiatives as needed.
Analytics: Track monthly performance metrics (engagement, reach, growth) and adapt strategies to maximize reach.
Education & Experience: associate or bachelor’s degree in marketing, communications, or related field (or equivalent experience) + 1–3 years of hands-on brand social media management.
Technical Skills: Proficient in mobile photography, short-form video editing (CapCut, Canva, etc.), and scheduling platforms (Meta Business Suite, Hootsuite, etc.).
Certifications & Compliance: Current TB clearance, CPR/First Aid certification, and valid driver’s license with reliable transportation.
Preferred: Experience in healthcare, senior living, or hospitality; familiarity with local Hawaii culture and HIPAA guidelines.
Standard schedule with flexibility for occasional evenings or weekends.
Island-wide travel across Oahu communities. Needs to be on-site for pictures and videos.
Physical ability to stand, walk, and lift up to 25 lbs. during events/photoshoots.
Submit your application. Be prepared to submit a portfolio or links to social media content you’ve created, if moving forward with the hiring process.