Social Media Coordinator

Brand Vision and Value

Our brand vision is to become America's favorite place for chicken salad, and our company culture is summarized in the brand's purpose: to spread joy, enrich lives and serve others.

At Chicken Salad Chick, we believe in gracious hospitality, genuine connection, and creating spaces where people feel at home. As we evolve into a more modern, culturally relevant brand, social media plays a critical role in how we show up-daily-in the lives of our guests.

Job Summary

The Social Media Coordinator is the voice of Chicken Salad Chick across our digital channels-bringing our brand to life through engaging, on-trend, and community-driven content. This role blends creativity, organization, and cultural awareness to support content creation, publishing, and community management.

You'll help ensure our brand shows up consistently, authentically, and with a little Southern charm-while staying plugged into what's happening right now.

Essential Responsibilities

Content Creation & Publishing

• Support the development and execution of the social media content calendar across platforms (Instagram, Facebook, TikTok, etc.)
• Create and publish posts, stories, and short-form video content aligned to brand voice and campaigns
• Coordinate with internal teams and franchisees to source local content and stories

Community Engagement

• Monitor and respond to comments, messages, and reviews in a timely, brand-appropriate manner
• Foster a sense of community by engaging with guests, fans, and influencers
• Escalate customer concerns or brand risks as needed

Trend & Culture Monitoring

• Stay on top of social trends, viral moments, and platform updates
• Identify opportunities to participate in cultural conversations in a way that feels authentic to the brand
• Bring fresh, relevant ideas to the team on a regular basis

Campaign & Brand Support

• Assist in executing national campaigns, product launches, and seasonal moments across social
• Ensure brand consistency across all posts and interactions
• Support influencer and partnership activations as needed

Performance Tracking

• Track and report on key social media metrics (engagement, reach, growth)
• Provide insights and recommendations to improve performance

Education and Experience

• Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or Related Field.
• At least 3 years' professional experience in field marketing, brand marketing, public relations, advertising agency or communications.
• Restaurant and/or franchise concept experience in marketing is a plus, as well as experience managing local marketing programs.

Required Knowledge, Skills and Abilities

• Strong time management & organizational skills required.
• Motivated self-starter with an entrepreneurial spirit, who can also bring order and discipline to a fast-paced, fast-moving business.
• Problem-solver, hard-working, industrious, and positive attitude.
• 1-3 years of experience in social media, digital marketing, or content creation
• Strong understanding of social platforms, especially Instagram and TikTok
• Excellent writing skills with an ear for brand voice and tone
• Highly organized with strong attention to detail
• Passion for food, hospitality, and culture
• Ability to work in a fast-paced, collaborative environment

Bonus If You Have:

• Experience managing brand or franchise social accounts
• Basic photo/video editing skills (CapCut, Canva, Adobe Suite, etc.)
• Experience with social scheduling and analytics tools

Salary & Benefits

• Full time position requires 40+ hours per week.
• Health/Dental coverage offered.
• 401K
• 20 Days Paid Time Off (PTO) each year.

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, are not to be construed as an exhaustive list of responsibilities, duties, and skills of those in this job classification. Furthermore, they do not establish a contract for employment and subject to change at the discretion of the employer.