Social Media Coordinator

About the Role

We’re looking for a creative, organized, and detail-oriented Social Media Coordinator to help manage our organization’s daily social media presence, support and turn performance data into actionable insights.

This role is ideal for someone who is a strong writer, understands how social platforms work, enjoys working in a fast-paced environment, and understands the importance of accuracy and sound judgment. AI is a core tool and resource on our team. We expect this role to use it well — to draft faster, test more ideas, and dig deeper into the numbers — with human judgment, editing, and fact-checking applied to everything that goes out.

What the Role Result in

 Social Media Accountabilities 

• Draft, schedule, and publish daily content across major social platforms.

• Adapt content to each platform’s format, audience, voice, and best practices.

• Monitor comments, mentions, direct messages and escalate sensitive issues when needed.

• Capture and publish real-time content during events, including live coverage.

• Produce original short-form video — Reels, Shorts, TikToks, and vertical cutdowns — from event footage, studio content, and existing creative.

• Monitor major TV networks and clip newsworthy segments for same-day social aggregation, using SnapStream and similar recording and clipping tools.

• Caption, brand, and package clips for each platform, and move quickly when a segment is time-sensitive.

• Follow our standards for clip length, attribution, and rights when using third-party broadcast footage, and flag anything questionable before posting.

• Maintain the content calendar and coordinate with the digital team on creative assets.

• Fact-check content before publication. Confirm required approvals, disclaimers, and tracking are in place before launch.

• Upload and manage creative assets according to platform specifications.

• Use AI tools in the day-to-day workflow — drafting and repurposing copy, generating platform variations, brainstorming concepts, summarizing comment activity, and analyzing performance data.

• Review, edit, and fact-check all AI-assisted work before it publishes. AI drafts; people approve.

Measurement & Reporting

• Maintain recurring dashboards for spontaneous and paid performance.

• Prepare reports and identify trends and opportunities for improvement.

• Turn performance data into clear recommendations for non-technical audiences.

• Maintain consistent campaign naming and tracking conventions.

What You Bring

• Experience creating and personally publishing social media content.

• A portfolio or links to your work, with audience or performance metrics when available.

• Working knowledge of at least two major social media platforms.

• Experience producing original short-form vertical video and editing clips for social — CapCut, Premiere, Adobe Express, Opus Clip, or comparable tools.

• Preferred: Experience clipping broadcast or livestream video for rapid social distribution, and familiarity with SnapStream or a similar TV recording and search platform.

• Strong writing, cutting, proofreading, and organizational skills.

• Excellent attention to detail and sound judgment under pressure.

• Understanding that social posts are public and paid media involves real spend.

• Ability to work occasional evenings and weekends around events.

• Comfort using AI tools as part of your everyday process, plus the judgment to know where they help, where they get things wrong, and when a human has to make the call.

• Hands-on experience with the assistants we use — ChatGPT, Grok, and Claude — is helpful, as is familiarity with AI tools for image, video, captioning, or transcription work.

• Preferred: Experience with Meta Ads Manager, Google Ads, or similar advertising platforms; experience with paid social, analytics, A/B testing, and campaign tracking.

Compensation & Benefits

• Competitive hourly wage, based on experience and qualifications.

• Paid time off and Float holidays.

• Flexible scheduling when business and event needs allow.

• Professional development opportunities to build skills in social media, digital marketing, advertising, and analytics.

• Collaborative and supportive work environment.

• Opportunities to work on meaningful campaigns and build a strong professional portfolio.

Why Join Us?

• Make an impact: Your work will directly shape how our organization connects with its audience.

• Own meaningful work: Play a hands-on role across content, campaigns, events, and analytics.

• Grow your skills: Gain experience across organic social, paid media, creative strategy, and performance measurement.

• Work collaboratively: Partner with creative, communications, and marketing teams to bring ideas to life.

• Stay at the center of digital: Work with evolving platforms, formats, audiences, and digital trends.

• Work with modern tools: AI is part of our standard toolkit, and you’ll have the tools, training, and latitude to use it to do more and better work.