The Social Media & Brand Partnerships Lead leads the development and execution of social-first content and strategic brand partnerships that drive cultural relevance, engagement, and brand growth. This role sits at the intersection of content, community, and collaboration-leading social storytelling across platforms while identifying and managing partnerships that authentically extend the brand.
The ideal candidate is equal parts strategist and executor, with a strong point of view on brand voice, creator culture, and partnerships that deliver both impact and credibility.
Key Responsibilities:
Social Media Execution & Content Management
- Execute the social media content strategy across priority platforms, ensuring consistency in brand voice, tone, and visual identity
- Manage day‑to‑day social operations, including content calendars, posting, and coordination with creative and agency partners
- Support social storytelling for campaigns, product launches, tentpole moments, and evergreen content
- Work cross‑functionally with agencies, content teams, paid media, PR, and brand teams to ensure aligned execution across channels
- Monitor trends, platform updates, and cultural moments to inform content recommendations
Brand Partnerships & Activations
- Support and manage select brand partnerships that align with brand values and marketing objectives
- Coordinate partnership execution, including social content development, timelines, approvals, and publishing
- Act as a day‑to‑day liaison between internal stakeholders and external partners
- Ensure all partnership content and activations adhere to brand guidelines and campaign goals
Creator & Influencer Support
- Initiate and execute creator and influencer collaborations tied to social and partnership initiatives
- Lead briefing materials, content reviews, and oversee asset delivery
- Along with agency partners, track creator content performance and support reporting and optimization
Performance Tracking & Optimization
- Monitor social performance metrics including engagement, reach, and audience growth
- Compile performance recaps and insights to share with internal teams
- Use learnings to optimize future content and partnership execution
Agency & Workflow Management
- Support the management of agency partners and content workflows
- Ensure deliverables are on‑brief, on‑brand, and delivered on time
- Assist with budget tracking and project coordination
Basic Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- 3 + years of experience in social media, digital marketing, brand marketing, or partnerships
- Experience working with agencies or external partners
- Strong understanding of social platforms, content formats, and creator culture
- Experience supporting or executing brand partnerships or influencer activations
- Excellent organizational skills and ability to manage multiple projects simultaneously
- Strong written and verbal communication skills
Preferred Qualifications:
- Hands‑on experience managing social media platforms for a brand or organization
- Familiarity with social analytics tools and performance reporting
- Passion for brand storytelling and digital culture