Social Media and Digital Marketing Manager

Description

Reporting to the Chief Communications Officer, the Social Media and Digital Marketing Manager will join the Office of Communications with a primary focus on creating compelling content and coordinating Choate Rosemary Hall's social media presence. This role brings the School's programs, people, and daily life to a broad audience, strengthening Choate's brand, deepening community engagement, and reaching prospective students and families, including those new to boarding school.

Approximately 70 percent of the role is dedicated to content creation and support for the School's main and departmental social media accounts. The remaining responsibilities support digital marketing, including paid social advertising, email campaigns, and coordination with the School's digital advertising agency. The Manager works closely with Communications colleagues and departmental partners under the Chief Communications Officer's direction on brand and marketing strategy. This full-time, exempt position follows a regular weekday schedule and requires flexibility for evening and weekend coverage of campus events.

Requirements

• Create and manage engaging social media content that reflects Choate's brand and connects with prospective families and the broader School community
• Produce written, photographic, and video content in collaboration with Communications colleagues, departmental partners, and student contributors
• Coordinate social media planning across departments, maintaining a shared editorial calendar and supporting consistent messaging, collaboration, and account goals
• Manage engagement on the School's main accounts, support departmental responses, and escalate sensitive issues to Communications leadership
• Maintain secure account administration and ensure content follows School policies on student privacy, permissions, and brand standards
• Coordinate digital advertising with the School's agency and manage paid social campaigns within approved budgets and strategy
• Develop marketing emails and nurture campaigns with Admission, Summer Programs, and Communications colleagues
• Support website content, campaign landing pages, online listings, and virtual tour updates in collaboration with relevant colleagues
• Track performance against agreed goals and provide quarterly reports with recommendations to strengthen content, audience engagement, and campaign effectiveness
• Stay current with digital trends and platform changes, bringing practical ideas to the School's communications and marketing efforts

EDUCATION

• Bachelor's degree in marketing, communications, journalism, or a related field, or comparable experience, preferred

PRIOR EXPERIENCE

• 2-4 years of experience creating social media content for a school, college, nonprofit, or related brand
• Demonstrated experience capturing and editing photography and short-form video with professional cameras and mobile devices
• Working knowledge of major social platforms, publishing and monitoring tools, and built-in performance insights
• Experience coordinating content across multiple teams or accounts preferred
• Experience in an independent school, boarding school, or college preferred
• Familiarity with Meta and Google advertising tools, email marketing platforms, and graphic design preferred

OTHER KEY COMPETENCIES

• Commitment to the mission of an inclusive boarding school and enthusiasm for participating in a close-knit, student-centered community
• Excellent writing and storytelling skills, with the ability to recognize compelling stories and adapt them for different audiences
• Sound judgment about brand voice, confidentiality, student privacy, and appropriate use of student images
• Strong interpersonal skills and the ability to advise, coach, and collaborate with colleagues who do not report to the role
• Ability to interpret performance information and explain results and recommendations clearly
• Strong organization and attention to detail, with the ability to manage multiple accounts, projects, and deadlines
• Initiative, curiosity, and resourcefulness, with a commitment to learning new tools, following platform changes, and adapting when plans change
• Ability to work independently while contributing to a highly collaborative Communications team.

Working at Choate: Choate Rosemary Hall is a coeducational, independent secondary school located in central Connecticut with 865 boarding and day students and over 400 employees. Choate serves intellectually gifted and motivated students of diverse backgrounds from across the globe whose commitment to serious study is enhanced in an academically challenging and personally supportive setting.

Choate provides students with transformative and meaningful experiences that instill lifelong habits of learning, leadership, and service, shaped by innovative and passionate educators. Teaching faculty at Choate are innovative, collaborative, and committed to our students' intellectual, social, emotional, and character development. Our faculty understands that each of our students has the potential for growth and works to encourage students to develop their own ideas and voices in learner-centered environments.

For its students and employees alike, Choate strives to be a diverse and inclusive community where all feel valued and embraced. On our campus, principled individuals from diverse backgrounds are united through common purpose, active engagement, and mutual respect. We celebrate differences and the richness of our varied backgrounds and experiences. Recognizing that working in an inclusive community can also present challenges, we embrace those challenges through ongoing dialogue and interaction, enhancing empathy and appreciation for those whose perspectives differ from our own.

Choate prohibits in all its programs, including hiring and employment practices, discrimination against or harassment of any member or group based upon age, gender, race, color, national origin, ancestry, religion, marital status, sexual orientation, disability, genetic information, gender identity or expression, veteran status, or any other category protected by Connecticut or federal law, except in the case of a bona fide occupational qualification.