Social Marketing & Content Strategy Manager Sports

Ref #

W183030

State/Region

New York

Department

Marketing

Location

United States

City

New York

Pay Range: The pay range for this job is $65000 - $129225 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

The Manager, Social Marketing & Content Strategy will be responsible for developing & implementing social content strategies across Ralph Lauren's digital ecosystem, supporting key sports partnerships, corporate brand moments, & tentpole marketing activations.

This role will lead strategic social planning across a range of cultural & brand-defining moments, ensuring content is optimized to drive audience growth, engagement, brand affinity, & business impact across Ralph Lauren's global digital channels.

Partnering closely with cross-functional teams, regional stakeholders, creative partners, & marketing leadership, this individual will help to deliver integrated content strategies & cohesive storytelling experiences that elevate the brand while meeting business objectives. This individual should posses strong knowledge of social best practices & emerging platform trends, a deep understanding of the luxury, fashion, lifestyle, & sports landscape, & the ability to translate business priorities into compelling, social-first storytelling

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develop & execute content strategies across Ralph Lauren's digital & social platforms in support of Sports partnerships (Tennis/Olympics), corporate brand messaging, key marketing activations & more.
• Drive social planning for major sports & cultural moments, supporting content strategy from pre-campaign planning and real-time social publishing to post-project recapping/campaign insights.
• Partner with cross-functional teams including Marketing, Creative, Communications, Partnerships, Design, Influencer, Paid Media, & Regional teams to deliver integrated storytelling plans at scale.
• Support the development of innovative, brand-elevating content that strengthens audience engagement & reinforces Ralph Lauren's brand positioning across owned, earned, paid, & shared channels - balancing art and science.
• Define content approaches & publishing strategies that support sports storytelling, product launches & key business priorities.
• Maintain & evolve content calendars/publishing plans to support audience growth & engagement - both proactively & reactively.
• Serve as a social media subject matter expert, monitoring platform evolution, consumer behavior, & emerging formats to identify new opportunities for innovation.
• Collaborate with creative & production teams to align on storytelling needs, content development, approvals processes & more.
• Oversee content quality control & brand consistency across global social channels, partnering with regional teams to ensure locally relevant execution while maintaining a cohesive global narrative.
• Monitor performance across Ralph Lauren & competitors, leveraging analytics & insights to optimize & inform future planning.
• Define success metrics, analyze results, & communicate actionable insights/recommendations to stakeholders & senior leadership.
• Support special projects, tentpole activations, & priority business initiatives as needed throughout the year.

EXPERIENCE, SKILLS & KNOWLEDGE

• 5+ years of experience in social media, content strategy, digital marketing - experience in fashion/sports preferred
• Proven experience developing content strategies for large-scale campaigns, tentpole events, or brand activations.
• Strong understanding of social media platforms, audience behavior, content trends, & emerging digital experiences.
• Experience translating business objectives into measurable, data-driven content strategies.
• Excellent written, verbal, & presentation skills with the ability to communicate effectively across all levels of the organization.
• Strong social analytical skills & experience using reporting/analytics tools to evaluate performance & inform decisions.
• Ability to build productive partnerships & influence stakeholders across multiple functions & levels.
• Exceptional attention to detail with strong project management & organizational capabilities.
• Demonstrated critical thinking & sound decision-making skills in a fast-paced environment.
• Team-oriented mindset with the ability to collaborate effectively across global teams while driving results.
• Passion for storytelling, culture, fashion, & the role of sport in shaping brand relevance.
• Highly adaptable & flexible, with the ability to manage competing priorities & evolving business need

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.