Job Overview:
As the Social & Influencer coordinator, you will support the execution of Eva NYC's social media, community management, and influencer & creator partnerships with best-in-class delivery. You will support the wider Consumer Engagement + Brand team objectives in the context of social content, community engagement, and creator partnerships by planning, implementing, managing, monitoring, and reporting across social platforms and influencer programs to drive brand awareness, increase revenue, and grow our social engagement, follower acquisition, and creator advocacy.
Responsibilities will also include planning out the visual content flow, crafting clever copywriting in line with the marketing calendar, supporting creator gifting and partnership programs, and ensuring the Eva NYC content, community, and creator strategy across each channel is both visually appealing/on-brand and culturally relevant. You will closely track and monitor all results that feed into future social and influencer plans that deliver a solid ROI for the business.
Location: Brooklyn, NY (on-site 2-3 days a week)
Salary: $70,000
Responsibilities:
Community Engagement
- Assist with community management for all platforms, managing team member support and scheduling to deliver a best-in-class community engagement experience.
- Support development of the overarching community engagement strategy across Eva NYC's social platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, etc.) to increase brand awareness, generate engagement, and drive fan and sales conversion.
- Monitor comments, direct messages, and consumer conversations, escalating feedback, questions, and emerging themes to the appropriate internal teams.
Social Media
- Support development of the overarching organic social strategy across all Eva NYC social platforms to increase brand awareness, drive engagement, and grow revenue opportunities.
- Assist with content calendars, publishing schedules, and content coordination across innovation launches, hero campaigns, retailer priorities, and key brand moments.
- Contribute innovative ideas, best practices, and reactive solutions for social media marketing, along with in-depth reporting, insights, and competitor analysis to inform the creative process.
- Assist in copywriting and own specific copywriting tasks for the social team that stay true to the Eva NYC tone of voice.
- Monitor platform trends, emerging content formats, and social conversations to identify opportunities for engagement and growth.
Content Creation
- Create and edit content via on- and off-camera UGC-style video and stills (e.g., appearing in content on behalf of the brand, capturing in-office video of products and employees).
- Attend brand photoshoots and/or events to manage, capture, and edit BTS content.
- Assist in managing the social media content/communications calendar to ensure timely delivery of content and campaigns.
- Manage the social media content library and track beauty and social platform content creation trends.
Influencer & Creator
- Support execution of creator partnerships, gifting initiatives, and advocacy efforts.
- Conduct creator research and maintain talent pipelines across multiple tiers and categories.
- Assist with creator outreach, relationship management, and partnership coordination.
- Assist with product gifting, sample requests, creator mailers, and program logistics.
- Maintain creator databases, tracking documents, contracts, and program documentation.
- Support creator participation across launches, campaigns, retailer activations, and events.
Performance & Reporting
- Support monthly and quarterly reporting across social media, creator partnerships, and community engagement initiatives.
- Track engagement, community growth, creator performance, content output, and key campaign metrics.
- Assist with development of KPI reports, recaps, and performance summaries that inform future social and influencer plans.
- Maintain reporting tools and tracking documents to support ongoing measurement and analysis.
Requirements:
Experience
- 1-3 years of experience in social media, influencer marketing, content creation, community management, or a related marketing function.
- Beauty, haircare, wellness, lifestyle, or consumer brand experience strongly preferred.
- Experience creating content across social platforms preferred.
Skills
- Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms.
- Passion for creator culture, social media, and digital trends.
- Experience creating, editing, and publishing social content.
- Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and relationship-building skills.
- Comfort working with performance data and translating it into recommendations.
Ideal Candidate Profile
- Lives and breathes social media, creator culture, and emerging trends.
- Passionate about content creation, community building, and digital storytelling.
- Highly organized, proactive, and eager to learn.
- Comfortable operating in a fast-paced, entrepreneurial environment.
- Brings a positive attitude, strong work ethic, and a "no task too small" mindset.
Ready to apply?
Please click the link that will bring you to our careers page. Submit your resume and a member of our team will be in touch as soon as they have had a chance to review.