Social & Digital Marketing Specialist

Foley Equipment Company

  • Kansas City, MO
  • 30+ days ago

    Highlights

    Ability to create and design on-brand solutions including paid social media campaigns, traditional digital media campaigns, email marketing, eCommerce, and other digital brand collateral. Bachelors degree or equivalent work experience required, preferably in marketing, communications, or digital media with 1 year of related experience.

    Numbers & Facts

    LocationKansas City, MO

    Description

    Working closely with internal stakeholders and the Compact Construction team, you will develop content strategies and editorial calendars, create compelling multimedia content, including video filming and editing, and ensure timely execution across digital platforms. Develop, coordinate, and execute integrated content calendars that balance needs across business units (internal and external), but is focused on the Compact Construction segment. Assist in the development of content strategy for all digital channels. Coordinate content creation leveraging agency partners and internal resources. Coordinate monitoring of key social media sites and appropriate response to customers with inquiries, concerns or comments. Working knowledge of metrics reporting, Google Analytics preferred. Bachelors degree or equivalent work experience required, preferably in marketing, communications, or digital media with 1 year of related experience. Ability to create and design on-brand solutions including paid social media campaigns, traditional digital media campaigns, email marketing, eCommerce, and other digital brand collateral. Strong knowledge of Social Media strategy and how to use these channels inventively. Working knowledge of creating assets for Facebook, Twitter, LinkedIn, Instagram, TikTok. Working knowledge of how to use CMS, in particular Word Press. Excellent communication, customer service, collaboration, and organizational skills. Ability to manage multiple projects independently in a deadline driven environment. Graphic design experience required. Valid drivers license required.

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