Social and Digital Media Specialist

Campaign Execution: Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms). Copywriting & Creative: Write compelling, on-brand captions and collaborate with the design team (or use tools like Canva) to create engaging visuals and short-form video.

Benefits:

• Free food & snacks
• Health insurance
• Opportunity for advancement
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Tuition assistance

This is not a remote position, this is an in house position in either our Tyler or Shreveport office. Please do not apply if you do not live in or are planning on moving to either area.

Social & Digital Media Specialist


We are looking for a creative, data-driven Social & Digital Media Specialist to join our growing agency team. In this role, you will develop, execute, and manage engaging social media content and digital campaigns for a diverse portfolio of clients. 


Key Responsibilities


Social Media Management & Strategy

• Content Calendars: Develop and manage monthly content calendars across platforms like Instagram, LinkedIn, TikTok, Facebook, and X (formerly Twitter).
• Community Management: Monitor channels, respond to comments and messages, and foster active, engaged brand communities.
• Copywriting & Creative: Write compelling, on-brand captions and collaborate with the design team (or use tools like Canva) to create engaging visuals and short-form video. 

Digital Advertising & Paid Media

• Campaign Execution: Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms).
• Budget Management: Oversee ad budgets, targeting, and A/B testing to maximize Return on Ad Spend (ROAS). 

Analytics & Reporting

• Performance Tracking: Monitor daily, weekly, and monthly campaign metrics using native analytics and tools like Google Analytics.
• Reporting: Compile clear, client-friendly reports that highlight KPIs (Key Performance Indicators), campaign successes, and areas for improvement.

Trend Forecasting

• Stay ahead of the curve on algorithm updates, emerging platforms, and digital marketing trends to keep client strategies innovative. 

 
Qualifications & Skills

• Experience: 2–4 years of experience in social media management and digital marketing. 
• Platform Mastery: Deep understanding of digital media, Meta, LinkedIn, TikTok, Pinterest, and X. 
• Tool Proficiency: Familiarity with social media scheduling and management tools (e.g. Hootsuite) and basic design software (Canva). 
• Analytical Mindset: Strong ability to interpret data from Google Analytics and social/digital native dashboards to adjust strategies. 
• Communication: Exceptional written and verbal communication skills with a keen eye for detail and grammar. 
• Time Management: Ability to juggle multiple client accounts, meet tight deadlines, and work in a fast-paced environment.