Sibg Industrial Trade Marketing Manager

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Job Description:

The Industrial Trade Marketing Supervisor is responsible for leading a team of Industrial Trade Marketers to drive market development, channel engagement, customer acquisition, demand generation, and revenue growth for the SIBG product portfolio. The role focuses on bridging sales, channel partners, and marketing initiatives to strengthen market presence, improve customer engagement, and accelerate business performance across assigned territories.

Team Leadership & People Management

• Lead, coach, and develop a team of Industrial Trade Marketers to achieve business objectives and market growth targets.
• Establish clear performance goals, KPIs, and development plans for team members.
• Conduct regular field coaching, performance reviews, and capability-building sessions.
• Foster a high-performance, customer-centric, and collaborative culture.
• Ensure effective territory coverage and resource allocation.

Trade Marketing Strategy & Execution

• Develop and execute industrial trade marketing plans aligned with SIBG growth objectives & Trade driven KPIs
• Drive market penetration initiatives across key industrial segments and customer groups.
• Implement product launch programs, promotional campaigns, and market activation activities.
• Collaborate with sales leadership to identify market opportunities and address competitive challenges.
• Ensure consistent execution of trade marketing standards and brand guidelines across all territories.

Channel & Customer Development

• Strengthen relationships with distributors, dealers, industrial partners, and key accounts.
• Design and execute channel engagement programs that improve partner productivity and loyalty.
• Support strategic customer acquisition and retention initiatives.
• Identify opportunities to increase wallet share and cross-sell SIBG products.

Business Planning & Analytics

• Monitor market trends, customer needs, and competitor activities to identify growth opportunities.
• Analyze sales performance, campaign effectiveness, and ROI of marketing initiatives.
• Prepare regular business reviews, market intelligence reports, and performance dashboards.
• Recommend corrective actions and business improvement plans based on market insights.

Cross-Functional Collaboration

• Work closely with Sales, Product Management, Training, Supply Chain, and Marketing teams to execute business plans.
• Facilitate communication between field teams and corporate stakeholders.
• Ensure alignment between product positioning, customer needs, and field execution.

Operational Excellence

• Manage trade marketing budgets and ensure optimum utilization of resources.
• Ensure compliance with company policies, processes, and governance requirements.
• Drive continuous improvement in execution excellence, reporting accuracy, and market coverage.

Trade Key Performance Indicators (KPIs)

• Revenue and growth achievement for SIBG product portfolio.
• Market share growth through Trade Coverage expansion & Shelf share gain in trade outlets
• Team productivity and performance attainment.
• Channel engagement and partner activation metrics.
• Trade marketing campaign ROI.
• Product launch effectiveness and market penetration.
• Quality and timeliness of reporting and market intelligence.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Engineering, or related field.
• MBA or post-graduate qualification preferred.
• 10+ years of experience in trade marketing, channel management, or business development.
• Minimum 5+ years of experience managing teams in the trade marketing domain.
• Strong understanding of industrial products, channel ecosystems, and trade/retail engagement.
• Experience in executing trade marketing programs and driving commercial results.

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