SFDC Technical Lead

Job Summary:

• We are seeking a highly skilled Salesforce Consultant with deep expertise in Card Member Marketing and Software as a Service SaaS solutions using Salesforce.com (SFDC).
• The ideal candidate will play a pivotal role in designing, implementing, and optimizing Salesforce based marketing solutions tailored to card member engagement strategies.

Key Responsibilities:

• Design and implement Salesforce solutions for Card Member Marketing campaigns and lifecycle management.
• Collaborate with marketing, product, and technology teams to translate business requirements into scalable Salesforce configurations.
• Leverage Salesforce Marketing Cloud, Sales Cloud, and Service Cloud to support targeted marketing initiatives.
• Integrate third party SaaS platforms with Salesforce to enhance campaign automation, personalization, and analytics.
• Develop and maintain custom objects, workflows, validation rules, and Apex triggers as needed.
• Ensure data integrity and compliance with regulatory standards (e.g., PCI, GDPR).
• Provide technical leadership and mentorship to junior Salesforce developers and admins.
• Monitor campaign performance and provide actionable insights using Salesforce reports and dashboards.

Required Skills Qualifications:

• 5+ years of hands-on experience with Salesforce.com (SFDC), including configuration and customization.
• Proven experience in Card Member Marketing or loyalty program management.
• Strong understanding of SaaS platforms and their integration with Salesforce.
• Proficiency in Salesforce Marketing Cloud, Journey Builder, and Audience Segmentation.
• Experience with Apex, Visualforce, Lightning Components, and SOQL.
• Familiarity with RESTSOAP APIs and integration tools (e.g., MuleSoft, Informatica).
• Salesforce certifications (e.g., Salesforce Certified Marketing Cloud Consultant, Salesforce Administrator, Platform Developer III) are a plus.
• Excellent communication and stakeholder management skills.

Preferred Qualifications:

• Experience in the financial services or credit card industry.
• Knowledge of data privacy regulations and secure data handling.

Background in agile methodologies and DevOps practices.