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What would happen if people who were passionate about cars took the time to think about them all over again, as though for the first time?

What if they cracked the entire industry wide open, peered more deeply into it, spread out all its parts, and questioned their every detail?

What if they set aside the rules and vowed to discover the things that really matter about a car the things that are universally and undeniably true?

What if they stood face-to-face with each and every automotive assumption out there and challenged them all with an unprecedented sense of openness and honesty? What kind of answers would they find?

At Hyundai, we ask ourselves the important questions every day. And, every day, we seek the best answers. It’s what makes us grow as a car company. It’s what makes us Hyundai.