Success Profile The ideal candidate is a highly organized marketing operations professional who can effectively coordinate stakeholders, manage optimization workflows, ensure content quality, and drive execution of SEO/AEO initiatives from strategy through implementation. As part of the Revenue Marketing team, the SEO/AEO Content Operations Manager is responsible for the operational execution of SEO and Answer Engine Optimization (AEO) initiatives while working under the strategic direction of the SEO/AEO Program Lead.

Position Summary:
As part of the Revenue Marketing team, the SEO/AEO Content Operations Manager is responsible for the operational execution of SEO and Answer Engine Optimization (AEO) initiatives while working under the strategic direction of the SEO/AEO Program Lead. This role conducts prompt and search research, manages content optimization programs, coordinates cross-functional reviews, and ensures recommendations move efficiently from planning through implementation.
The successful candidate serves as the central point of coordination among SEO/AEO, Product Marketing, Content, Legal, and other key stakeholders to ensure content updates are delivered on schedule and aligned with established best practices, governance standards, strategic priorities, and business objectives.
 
Top 3 Must-Have Qualifications:

• SEO/AEO knowledge and hands-on experience with content optimization, search best practices, and AI-powered search environments.
• Strong organizational and project management skills, with the ability to manage multiple initiatives, drive cross-functional reviews, follow up consistently, and keep projects moving forward.
• Analytical thinking and attention to detail, with the ability to evaluate performance data, identify opportunities, and translate insights into clear, actionable recommendations.

 Key Responsibilities

• Content Audits & Optimization Planning
• Review existing content to identify outdated, underperforming, duplicate, or obsolete assets.
• Document audit findings and support the development of recommendations for content updates, consolidation, redirects, and retirement opportunities.
• Coordinate implementation of optimization priorities based on business objectives and strategic direction established by program leadership.
• SEO/AEO Content Execution
• Support the implementation of SEO and AEO strategies across digital content properties.
• Conduct research on emerging search trends, prompts, and AI-driven discovery experiences.
• Identify opportunities to improve content visibility and performance in traditional search engines and AI-powered search environments.
• Ensure content updates align with approved optimization strategies, editorial standards, and campaign priorities.

 Cross-Functional Review Coordination

• Manage end-to-end review workflows for content recommendations and updates.
• Coordinate reviews with Product Marketing, Content, Legal, and other stakeholders.
• Track approvals, follow up on outstanding actions, and help drive projects through completion.
• Maintain clear communication regarding project status, timelines, and dependencies.
• Agency & Vendor Execution Management
• Review deliverables from external SEO agencies, consultants, and strategic partners.
• Validate recommendations for quality, completeness, and alignment with established SEO/AEO best practices.
• Coordinate implementation efforts with internal teams and ensure recommendations are executed effectively.

 Content Quality Assurance & Governance

• Perform quality assurance reviews prior to publication.
• Ensure content complies with SEO, AEO, accessibility, schema markup, and content governance requirements.
• Identify issues, escalate risks, and recommend corrective actions when necessary.
• Support adherence to organizational content standards and publishing processes.

 Workflow & Implementation Tracking

• Maintain visibility into content optimization projects, implementation activities, and stakeholder requests.
• Monitor progress against established timelines and project milestones.
• Identify and mitigate blockers that could impact delivery.
• Provide regular status updates and reporting to stakeholders and program leadership.

 Preferred Qualifications

• 3+ years of experience supporting SEO, content marketing, digital marketing, or content operations initiatives.
• Familiarity with SEO best practices, keyword research, content optimization, schema markup, and search performance metrics.
• Understanding of Answer Engine Optimization (AEO) and AI-powered search experiences.
• Strong project coordination and stakeholder management skills.
• Ability to manage multiple priorities and track projects across cross-functional teams.
• Excellent organizational, communication, and follow-up skills.
• Experience working with content management systems (CMS), marketing platforms, and SEO tools preferred.
• Detail-oriented mindset with a focus on quality assurance and process improvement.

 Preferred Tools & Platforms

• Google Search Console and Bing Webmaster Tools
• Adobe Analytics
• SEMrush, Ahrefs, or similar SEO platforms
• Experience with Adobe Experience Manager (AEM) or other CMS platforms is a plus
• Wrike
• Microsoft 365 and Google Workspace
• Profound or similar AI search visibility/content optimization platforms
• Familiarity with LLMs and AI tools (e.g., Gemini, Copilot, ChatGPT)

Success Profile

• The ideal candidate is a highly organized marketing operations professional who can effectively coordinate stakeholders, manage optimization workflows, ensure content quality, and drive execution of SEO/AEO initiatives from strategy through implementation. This individual thrives in a fast-paced environment, balances multiple priorities, and ensures projects are completed accurately and on time.

Key Attributes

• Strong attention to detail
• Excellent communication and follow-up skills
• Proactive problem-solving mindset
• Ability to influence and coordinate across multiple teams
• Strong project management and organizational capabilities
• Results-oriented with a focus on operational excellence
• Comfortable working in both traditional SEO and emerging AI search environments