Senior Web Analyst

The Senior Web Analyst will also contribute thought leadership in client meetings and collaborate with internal teams to develop measurement strategies that support business and marketing objectives. The Senior Web Analyst will play an important role in helping clients understand digital customer behavior, identify opportunities for improvement, and make data-driven business decisions.

Client Overview:
Our client is a full-service commerce agency that helps brands accelerate sales growth through digital commerce strategy, performance programs, and engaging shopping experiences. The organization works with leading brands to optimize the modern consumer path to purchase, from discovery through conversion. They are currently looking to add a Senior Web Analyst to their team. The company fosters a collaborative and inclusive environment that values diverse experiences, creativity, innovation, and continuous professional growth. Team members are encouraged to take ownership, solve complex problems, and develop innovative approaches to digital commerce and customer experience. This is an excellent opportunity for a Senior Web Analyst who enjoys combining technical analytics expertise with client-facing communication, strategic measurement, and actionable business insight.

Salary/Hourly Rate:
$35/hr - $45/hr

Position Overview:
Our client is seeking an experienced Senior Web Analyst to analyze digital experiences across websites, applications, and other commerce platforms. Reporting to senior Experience Analytics leadership, the Senior Web Analyst will be responsible for the day-to-day delivery of web analytics and insights for clients. The Senior Web Analyst will play an important role in helping clients understand digital customer behavior, identify opportunities for improvement, and make data-driven business decisions. The ideal candidate will have strong experience with Google Analytics/GA4 and Adobe Analytics, along with knowledge of tag management, SQL, data visualization, and business intelligence tools. The Senior Web Analyst will also contribute thought leadership in client meetings and collaborate with internal teams to develop measurement strategies that support business and marketing objectives.

Responsibilities of the Senior Web Analyst:

• Conduct comprehensive analysis of website and digital experience performance, trends, and marketing initiatives.
• Serve as an individual contributor delivering analytics solutions and insights for clients.
• Develop client-specific measurement strategies, frameworks, KPIs, and measurement plans.
• Collaborate with Experience Analytics and Commerce Consulting teams to develop analytics roadmaps.
• Deliver actionable insights and root-cause analysis to support rapid business decision-making.
• Analyze website data to identify user pain points, feature usage patterns, and conversion drivers.
• Perform funnel, clickstream, heatmap, segmentation, and other web analytics analyses.
• Create and maintain dashboards and data transformations using multiple data sources.
• Utilize visualization and BI tools such as Tableau, Looker, Data Studio, or similar platforms.
• Ensure website analytics tracking and tag management are properly implemented and accurately reporting.
• Assess tracking gaps and establish requirements for new or optimized tracking implementations.
• Partner with Customer Experience, Conversion Rate Optimization, Merchandising, Media, and other teams to develop relevant insights and reporting.
• Present findings and recommendations clearly to clients and internal stakeholders.

Required Experience/Skills for the Senior Web Analyst:

• 4+ years of experience in web analytics, digital analytics, or a related analytics role.
• Strong hands-on experience with Google Analytics/GA4 and/or Adobe Analytics.
• Experience with tag management platforms such as Google Tag Manager, Adobe Launch, or Tealium.
• Strong understanding of website analytics, measurement strategies, KPIs, and digital customer experiences.
• Experience performing funnel, clickstream, segmentation, conversion, and root-cause analysis.
• Experience with data visualization and BI tools such as Tableau, Looker, Data Studio, or similar platforms.
• Excellent communication, presentation, analytical, and problem-solving skills.
• Ability to collaborate effectively with clients and cross-functional teams.
• Comfortable working in a fast-paced environment requiring flexibility, resourcefulness, and real-time problem-solving.

Preferred Experience/Skills for the Senior Web Analyst:

• Experience working in an agency or client-services environment.
• SQL knowledge and experience working with large or complex datasets.
• Experience with A/B testing and experimentation.
• Strong proficiency with Excel and data analysis tools.
• Understanding of descriptive statistics.
• Experience developing measurement frameworks and analytics roadmaps.
• GA4 training or certification.
• Interest in expanding knowledge of web development or data science.
• Willingness to obtain training and certifications on additional analytics platforms.

Education Requirements:

• Bachelor's degree in Marketing, Statistics, Analytics, Business, or a related field is preferred.

Benefits:

• Part-time opportunity offering 15 - 20 hours per week.
• Competitive W-2 hourly compensation.
• Opportunity to work on digital analytics and commerce initiatives for leading brands.
• Exposure to Google Analytics, Adobe Analytics, tag management, BI, and data visualization technologies.
• Collaborative environment with opportunities for professional development and continued learning.
• Training and certification opportunities across additional analytics platforms.
• Atrium Care Package available, upon eligibility (including healthcare plans, discount programs, and paid time off).

Job Wrapping ID: #LI-AJ3

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EOE/M/F/D/V/SO

Position ID: 404525