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Senior Salesforce CRM Manager CRM Strategy, Data Governance, Data Integrity & Marketing Automation

Macpower Digital Assets Edge Private Limited

Buffalo, NY

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JOB DETAILS
SALARY
$160,000–$200,000 Per Year
SKILLS
Automation, Best Practices, Business Development, Business Growth, Business Strategy, Business Support, CRM Integration, Calendar Management, Campaigns, Customer Relationship Management (CRM), Data Management, Data Quality, Email Campaign, Email Marketing, Email Technology, Event Marketing, HTML (HyperText Markup Language), Information/Data Security (InfoSec), Market Segmentation, Marketing, Marketing Automation Software, Marketing Strategy, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft Word, Online Marketing, Performance Tuning/Optimization, Problem Solving Skills, Process Improvement, Project/Program Coordination, Project/Program Management, Salesforce.com, Strategic Planning, Training/Teaching
LOCATION
Buffalo, NY
POSTED
2 days ago
About the Role: We are looking for a Senior CRM Manager to take ownership of our Customer Relationship Management (CRM) and Email Marketing Systems (EMS). This role focuses on optimising data quality, enhancing system functionality, and driving business development initiatives through effective CRM strategies.
Key Responsibilities
  • Manage and oversee the CRM and EMS platforms, ensuring seamless functionality and data accuracy.
  • Design and implement efficient reporting systems to support business growth and strategic decisions.
  • Oversee email campaigns, maintain templates, and manage automated communications.
  • Work closely with business development teams to execute outreach strategies, events, and marketing initiatives.
  • Improve data integrity and enrichment processes to maximise engagement and visibility.
  • Monitor and address email deliverability issues, ensuring strong domain authority and reduced bounce rates.
  • Provide training to internal teams and external partners on CRM best practices and system usage.
  • Collaborate with IT and external vendors to enhance CRM integrations and drive system improvements.
  • Maintain technical configurations to optimise performance and resolve system-related issues.
  • Lead initiatives related to data governance, security, and compliance.
  • Plan strategic mailing schedules and implement audience segmentation to refine marketing efforts.
  • Support business development and digital marketing strategies with CRM-driven insights and automation.
Technical and Functional Skills
  • Expertise in CRM platforms, such as Salesforce, Intapp DealCloud, and EMS tools like Pardot, Vuture, Dispatch.
  • Strong background in data hygiene, automation workflows, and campaign management.
  • Advanced proficiency in Microsoft Office Suite, including Excel, Outlook, and Word.
  • Familiarity with HTML and digital communication tools.
  • Ability to manage complex projects, coordinate with multiple stakeholders, and maintain organisation.
  • Understanding of marketing technology and business development methodologies.
Basic Qualifications:
  • Bachelor's degree in a related field.
  • At least 10 years of CRM administration and data management experience.
  • Extensive background in eMarketing platforms, digital engagement strategies, data hygiene, enrichment tools, and marketing automation.

About the Company

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Macpower Digital Assets Edge Private Limited