Senior Sales Operations Manager, SSO, New Seller Recruitment (NSR)

We are seeking an experienced Program Manager to lead lead operations strategy and execution for our US and Canada. This role will manage end-to-end lead operations processes, drive cross-functional collaboration with offshore teams in India, and deliver data-driven insights to optimize lead quality and conversion rates.

Key Responsibilities

• Support the lead identification, enrichment, qualification, and distribution process for US and CA markets
• Assist with lead assignment workflows across Account Representatives in multiple verticals (Hardlines, Softlines, Consumables, SOLO, SJO, and Canada teams)
• Establish and maintain SOPs for lead processing workflows and quality standards
• Contribute to improvement efforts aimed at increasing lead acceptance rates and lead-to-opportunity conversion

Cross-Functional Collaboration

• Partner closely with offshore operations teams in India to ensure seamless execution of back-end lead processing operations
• Act as a point of contact between US/CA sales teams and India-based operations teams
• Participate in regular communication with stakeholders across time zones
• Coordinate with Selection Monitoring and other partner teams to optimize lead generation sources

Reporting & Analytics

• Support quarterly planning efforts for lead operations initiatives

Identify opportunities to improve and streamline lead processing workflows

Assist with transition planning for new lead sources and operational changes

Help drive adoption of new tools, processes, and best practices across the team

Key job responsibilities

Data-Driven Decision Making: Ability to analyze metrics, identify trends, and make evidence-based recommendations

Cross-Cultural Collaboration: Experience managing relationships and workflows with international teams

Process Optimization: Track record of improving operational efficiency and quality metrics

Stakeholder Management: Excellent communication skills with ability to influence across all organizational levels

Project Management: Strong organizational skills with ability to manage multiple priorities simultaneously

About the team

You"ll join the Sales LeadOps team within the NSR 3P Organization, supporting Amazon"s North America Direct Sales recruitment efforts. Our mission is to deliver high-quality Customer Recognized Brand (CRB) leads to help Account Representatives achieve their launch and GMS goals through standardized, automated, and data-driven processes.

Amazon Leadership Principles Applied to This Role

Customer Obsession: Focus on delivering high-quality leads that help Account Representatives succeed

Ownership: Take end-to-end responsibility for lead operations performance

Invent and Simplify: Continuously improve processes and eliminate inefficiencies

Dive Deep: Analyze data to understand root causes and drive meaningful improvements

Deliver Results: Meet and exceed operational targets while maintaining quality standards