Senior Sales Manager

We are looking for a strategic, relationship-driven Senior Sales Manager to lead and grow our presence across mid-tier retailers and distribution channels in North America. This role focuses on expanding partnerships in specialty retail, department stores, off-price and closeout, farm and fleet, convenience, lifestyle, gift, and hobby markets. You will play a critical role in driving revenue, leading sales planning, supporting product development, and ensuring brand consistency across channels.

Lead Account Management: Own engagement with current and new retailers in Mid-Tier/Grocery/Arts & Craft/ Value/Club channels, Specialty & Hobby distributors, and external sales reps, maintaining strong partnerships and identifying new opportunities for growth.

Sales Planning & Forecasting: Manage budgeting and forecasting for assigned accounts, track performance against annual sales goals, and develop strategies to meet or exceed targets.

Inventory & Operations Oversight:

• Drive excess inventory reduction initiatives
• Coordinate with Sales Coordinators, Sales Ops, and Logistics to ensure timely order fulfillment
• Partner with Demand Planning to maintain appropriate inventory levels and align on production needs

Other Duties as assigned by Manager

Amazon Responsibilities

• Vendor & Partnership Management: Cultivate and negotiate relationships with Amazon Global (US, CA and International), ensuring contract compliance, favorable terms, and exclusive-product agreements.

• Pricing & Promotions Strategy: Develop and execute base-line and event-driven pricing strategies (coordinating with finance and marketing) to boost visibility, drive sales, and protect pricing integrity across all Amazon channels.

• Market Intelligence & Collaboration: Monitor market trends, competitive activity, and channel updates; serve as a strategic liaison by sharing insights and collaborating with Game Development, Marketing, and UK/EU Amazon teams on product launches and campaign alignment.

• Stakeholder Communication: Monitor e-commerce news and platform changes, escalate critical updates, and present actionable recommendations to senior leadership and cross-functional partners.

• Product Launch Management: Lead Amazon US & Canada product launches: coordinating cross-functional teams, vendor readiness, timeline execution, and promotional activities to ensure seamless rollouts and maximum market impact. 

• Team Management: Collaborate and Manage the appropriate internal and external teams to execute all plans on the account

• 5–7 years in a sales/account management role, preferably in consumer goods, toys, or retail

• Ability to do multiple levels of market research

• Product development

• Sales analysis and reporting

• Communication skills

• Experience working with external sales reps and distributors

• Familiarity with trade show planning and execution

• Proficiency with forecasting tools, sales dashboards, and retail analytics

• Strong Presentation skills

• Ability to Travel