VF Corporation is seeking a Senior Manager, Retention AMER for Smartwool & icebreaker in Denver, Colorado. In this role, you'll build meaningful connections with customers and lead marketing strategies that enhance customer engagement and lifetime value. You will develop and implement retention marketing tactics across various channels and collaborate with partners to improve customer experience.This position requires 8-10 years of experience in marketing, with a strong focus on email, SMS, and loyalty strategies. You will manage budgetary aspects and oversee a team dedicated to retention initiatives.#J-18808-Ljbffr