Senior Product Marketing Specialist

Wolters Kluwer N.V.

Kennesaw, GA

JOB DETAILS
SALARY
$71,300–$124,500 Per Year
SKILLS
Analysis Skills, Analysis Software, Artificial Intelligence (AI), Competitive Analysis/Strategy, Competitive Research, Customer Relations, Data Analysis, Interviewing Skills, Market Analysis, Market Entry Strategy, Market Research, Market Trend Analysis, Marketing, Marketing Metrics, Marketing Strategy, Marketing/Promotional Messaging, Marketing/Sales Collateral, Multitasking, Needs Assessment, Performance Metrics, Persuasion Skills, Product Development, Product Marketing, Product Positioning, Product Pricing, Product Strategy, Product/Service Launch, Project/Program Management, Resolve Customer Issues, Strategic Analysis, Strategic Planning, Tuition Fees
LOCATION
Kennesaw, GA
POSTED
30+ days ago

About the Role:

As a Senior Product Marketing Specialist, you will bridge the gap between market research and strategic execution. Your role will involve conducting in-depth market analysis, developing compelling product messaging, and coordinating with various teams to ensure successful product launches. You will make significant contributions to the overall product marketing strategy, leveraging your skills to enhance our market presence and drive customer engagement.

Responsibilities:

  • Develop and execute comprehensive Go To Market plans.
  • Conduct detailed market research and customer analysis.
  • Create and refine product messaging and positioning.
  • Monitor and analyze competitive landscape.
  • Track and report on key marketing metrics and KPIs.
  • Partner with product development to incorporate customer needs.
  • Create marketing collateral and assets.
  • Coordinate product launch activities across departments.
  • Analyze pricing strategies and suggest adjustments.
  • Evaluate and respond to market changes and trends.

Skills:

  • Market Research: Proficient in conducting in-depth market research.
  • Competitive Analysis: Ability to analyze competitive products and strategies.
  • Product Messaging: Developing persuasive product messaging and communication.
  • Data Analysis: Strong data analysis skills for understanding market trends.
  • Strategic Planning: Involvement in strategic planning and execution.
  • Project Management: Managing multiple projects and timelines effectively.
  • Software Proficiency: Proficient with marketing tools and analytics software.
  • Customer Focus: Advanced skills in understanding and addressing customer needs.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$71,300.00 - $124,500.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

About the Company

W

Wolters Kluwer N.V.

At Wolters Kluwer, we excel at creating content solutions for use in a professional context in the fields of health, corporate services, finance, tax, accounting, law, regulation, and education. We are professionals serving professionals and are committed to delivering essential content, software, and services to help our customers make their most critical business decisions. Utilizing the latest in information technology, we ensure that our customers have the solutions they need, when they need them, and in the media best suited to their requirements. When we achieve this, we deliver on our goal of being the market leader in content in context.

Partners in Innovation
Wolters Kluwer professionals are continuously engaged in an ongoing exchange of expertise and ideas with our customers about their work. This partnership in innovation is at the heart of meeting our commitment to the lawyers, doctors, nurses, tax advisors, teachers, and business executives we serve. Knowledge of their professional workflows and the ability to apply emerging technologies to make them more efficient and productive are at the heart of this partnership.

Leading Positions and Brands
Strong market positions are very important to our business strategies at Wolters Kluwer, and we value the leading positions we hold in most of our markets. Across all of our markets, we own strong, enduring brands in North America such as Adis International, Aspen Publishers, Bankers Systems, CCH, ClineGuide, CT Corporation, Kluwer, Facts & Comparisons, IFI Claims, Lippincott Williams & Wilkins, Loislaw, Medi-Span, Ovid Technologiesand Skolar. These brands have promised and delivered high quality information for decades, and we are committed to continuing to do everything necessary to earn, retain, and expand leadership positions in our selected markets.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Computer/IT Services
FOUNDED
1836
WEBSITE
http://wolterskluwer.com/