Senior Product Manager, Engagement & Gamification

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

The Lifecycle Engagement & Loyalty team is seeking a Sr. Product Manager to lead our gamification strategy. In this role, you'll define the roadmap for behavior-driven experiences and game mechanics that leverage our connected vehicle ecosystem - turning everyday ownership into an engaging, lifelong relationship with the Ford brand.

The Lifecycle Engagement & Loyalty team is seeking a Sr. Product Manager to lead gamification product development, transforming vehicle ownership into a rewarding, lifelong brand relationship.

What you'll do...

• Discovery and business-case development for new strategic gamification initiatives to ensure our lifecycle engagement roadmap stays ahead of digital entertainment trends and standard loyalty program commoditization.

• Evaluate and pilot expansion strategies for behavior-driven experiences across diverse vehicle segments and ownership phases to scale Ford Rewards participation and digital app adoption beyond current channels.

• Conduct deep-dive behavioral analyses of driving telemetry and ownership habits to identify key customer segments, developing tailored game mechanics and localized features that address the specific intrinsic motivators of different driver archetypes and regional communities.

• Orchestrate cross-functional delivery by translating the strategic gamification vision into high-level product definitions and technical requirements, partnering closely with Software Engineering, UX Design, and Data Science from concept to launch.

• Synthesize complex user engagement data, connected vehicle technical capabilities, and loyalty financial projections into high-impact presentations for executive leadership, providing the strategic clarity and data-backed recommendations required to secure buy-in.

What you'll do...

• Discovery and business-case development for new strategic gamification initiatives to ensure our lifecycle engagement roadmap stays ahead of digital entertainment trends and standard loyalty program commoditization.

• Evaluate and pilot expansion strategies for behavior-driven experiences across diverse vehicle segments and ownership phases to scale Ford Rewards participation and digital app adoption beyond current channels.

• Conduct deep-dive behavioral analyses of driving telemetry and ownership habits to identify key customer segments, developing tailored game mechanics and localized features that address the specific intrinsic motivators of different driver archetypes and regional communities.

• Orchestrate cross-functional delivery by translating the strategic gamification vision into high-level product definitions and technical requirements, partnering closely with Software Engineering, UX Design, and Data Science from concept to launch.

• Synthesize complex user engagement data, connected vehicle technical capabilities, and loyalty financial projections into high-impact presentations for executive leadership, providing the strategic clarity and data-backed recommendations required to secure buy-in.