Senior Product Development Manager – Store Brands

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

 
If you're energized by the idea of building consumer products from the ground up and seeing your work come to life on shelves, this is where your passion meets purpose.  As a Product Development Manager, you will play a key role in supporting the growth of our Store Brands portfolio by developing and executing product development initiatives that align with the broader business’ strategic goals. This role serves as the strategic owner of each product’s full lifecycle — from shaping the initial roadmap, leading discovery and hands-on development, internal and external cross-functional coordination to ensure successful and timely launches, in-market performance management and optimization, and may include discontinuation management, ensuring every product delivers on customer needs and drives sustained category growth. You will manage a portfolio of hundreds of items across multiple categories and product type while reporting directly to the Lead Director of Product Development and managing a dedicated Assistant Product Development Manager. 

The Product Development Manager collaborates cross-functionally and holds key accountability in the following areas: 

• Quality Assurance and Regulatory Affairs: Partner with CVS teams to ensure product, formulation, and factory compliance with internal standards and external regulations. 

• Packaging, Brand, Business, and Consumer Experience Teams: Engage with cross-functional teams throughout the product lifecycle to ensure success through the core tenets of merchandising – product, price, place and promotion. 

• Supplier Management: Oversee vendor selection and relationship management, with strategic negotiations as a core responsibility. 

• Inventory and Supply Chain: Serve as a primary liaison to maintain consistent product availability and resolve supply-related challenges. 

• Category Management: Act as the principal partner in driving business performance and aligning product development with category strategies. 

The successful candidate will have a strong work ethic, an entrepreneurial mindset, business savvy, curiosity and the ability to be highly productive in a dynamic, fast paced, collaborative environment balancing multiple priorities.  Will accept education equivalent contributing to the years of professional experience detailed below: 

• At least 7+ years of retail or business management experience or equivalent education 

• At least 3-5 years of retail and/or product development experience with a strong understanding of the retail model, Consumer Packaged Goods industry, merchandising principles and delivering to customer needs. 

• 3+ years experience utilizing business analytics, ideally utilizing core retail data analysis structures (market data, business case, P&L, etc.). 

• At least 5-8 years retail, category management, CPG product development, product lifecycle management, or product brand management experience. 

• 3+ years effectively negotiating and managing supplier/costing relationships. 

• Proven track record of successfully using communication tools, data, and business case frameworks to influence others with and without implicit authority. 

• Excellent communicator, both verbal and written, up to the executive leadership level.  

• Keen ability to distill complex ideas into simpler frameworks and illustrations. 

• Ability to derive insights and develop structured hypotheses by leveraging sales and market information, trends, customer research, empirical data. 

• A successful candidate will have strong attention to detail and must be able to manage multiple tasks and projects simultaneously, own deliverables end to end, prioritize workload effectively, and thrive in a dynamic environment. 

• Ability to operate with little oversight required with high level of accuracy and high-quality deliverables by deadlines. 

• Leverages a continual improvement mindset to create simplicity and improve the colleague and customer experience 

• Strong interpersonal skills and ability to build trust amongst colleagues as demonstrated by successful collaboration to achieve shared goals 

• Regular and reliable attendance during normal working hours as established by the leader, currently 3 days/week in office 

• Proficient to Advanced skillset in Microsoft Office Suite. 

• Execute additional tasks as directed by supervisor or manager. 

• Travel requirements – up to 10% travel expected. 

Preferred Qualifications:    

• Related product segment experience (Consumer Health Care, Beauty & Personal Care or Consumables) 

• Experience with MS Co-Pilot or similar AI platforms 

• Experience Managing P&L or other financial frameworks 

• Previous experience managing a team or direct reports, ability to mentor subordinates  

Education

• Bachelor’s degree required

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.