Senior PR Specialist

Promotes positive reputation of Brookdale through localized initiatives by identifying, creating content/writing, and positioning positive stories about Brookdale communities and providing media/PR support for the company's initiatives. Provides proactive external communications outreach execution, as well as 24/7 responsive communications to both routine and sensitive issues and crises, particularly at the community level.

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part and Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Base pay in range will be determined by applicant's skills and experience. Temporary associates are not benefits eligible but may participate in the company's 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.Education and Experience
Bachelor's Degree in Communications, Journalism or other related field required. Minimum 5 years of communications, employee engagement, or organizational development experience required; or equivalent combination of education and experience.

Certifications, Licenses, and Other Special Requirements
None

Management/Decision Making
Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these .

Knowledge and Skills
Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Possesses superior creative writing, editing and proofreading skills for web and print, including working knowledge and application of AP style. Ability to synthesize multiple perspectives into clear, concise, engaging messages for diverse audiences. Excellent relationship-building and interpersonal communication skills. Customer service attitude and commitment to supporting company culture and mission. Ability to prioritize multiple projects and meet deadlines under pressure. Ability to respond appropriately to confidential and sensitive issues. Solid command of Microsoft Office programs including Word, PowerPoint, Excel, and Outlook and Adobe Acrobat.

Physical Demands and Working Conditions
• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop, kneel, crouch, or crawl
• Talk or hear
• Ability to lift: up to 25 pounds
• Vision
• Requires interaction with co-workers, residents or vendors
• Occasional weekend, evening or night work if needed to ensure shift coverage
• On-Call on an as needed basis
• Requires Travel: Occasionally

Brookdale is an equal opportunity employer and a drug-free workplace.Provides tactical public and media relations guidance and support across the enterprise. Provides proactive external communications outreach execution, as well as 24/7 responsive communications to both routine and sensitive issues and crises, particularly at the community level. Contributes to community strategy and message development for communicating about issues and crises with residents, families, associates, and media, and serves as spokesperson when appropriate.

• Partners with communities and with various Community Support Center teams in pitching positive stories.
• Promotes positive reputation of Brookdale through localized initiatives by identifying, creating content/writing, and positioning positive stories about Brookdale communities and providing media/PR support for the company's initiatives.
• Develops or assists in the development of publicity campaigns for the communities and for the company.
• Contributes to maintaining Brookdale's online newsroom presence and supports PR analytics, as needed.
• Operates as communications contact for community support, inside and outside of regular business hours in both positive and potentially adverse media situations.
• Provides crisis communications counsel to communities and interacts with local media during crisis situations, as appropriate.
• Develops messaging and talking points for media interviews; participates in and monitors interviews done by approved subject matter experts and corporate leaders.
• Reviews media monitoring results for trends and opportunities and recommends appropriate actions.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.