Senior Paid Media Strategist

Designity is a Creative-as-a-Service (CaaS) platform redefining how brands scale their creative and marketing efforts and teams. We connect brands with top creative and marketing experts, guided by experienced Creative Directors and powered by a collaborative platform that delivers fast, high-impact results.Trusted by brands like Calendly, Kung Fu Tea, and Marriott, Designity offers a more cost-efficient and flexible alternative to expensive agencies and in-house teams - while giving top creatives the environment to do their best work.As our Senior Paid Media Strategist, you will lead Designity's paid media strategy to support brand awareness, lead generation, pipeline growth, and revenue impact. You'll bring senior-level performance marketing expertise, strong attention to detail, and a smart use of AI-powered tools to plan, launch, optimize, and improve campaigns across key paid channels.This role is ideal for someone who can think strategically, execute hands-on, catch the details that others miss, and use data to turn paid media into a stronger, more reliable growth engine for Designity.If you're energized by building data-driven paid strategies, testing bold ideas, using AI to improve performance, and optimizing campaigns with clarity and precision, this role is made for you.Your RoleDevelop and execute paid media strategies across search, social, programmatic, and retargeting channelsLead campaign planning, setup, testing, optimization, and reporting for Designity's in-house growth initiativesUse AI tools to improve targeting, automation, copy testing, performance analysis, and campaign optimizationCreate and optimize ad copy, campaign messaging, and landing page direction to improve engagement and conversionsRun A/B tests to refine targeting, messaging, bidding, and conversion pathsMonitor performance metrics and adjust campaigns to improve CPL, SQL growth, ROAS, lead quality, and pipeline impactManage budgets, forecast spend, and catch campaign errors, tracking issues, or performance gaps before they affect resultsSupport ABM initiatives with highly targeted paid campaigns for priority audiences and accounts.What You Bring7+ years of paid media or performance marketing experience, preferably across B2BProven success driving qualified leads, pipeline acceleration, and measurable revenue impactExpertise in Google Ads, LinkedIn Ads, Meta, and other paid social platformsStrong understanding of tracking, attribution, conversion paths, and performance analyticsHands-on experience using AI tools for targeting, automation, testing, reporting, and optimizationFamiliarity with CRM and marketing automation platforms like HubSpot or SalesforceStrong analytical skills with a focus on CPL, SQL growth, ROAS, lead quality, and full-funnel performanceExcellent attention to detail and the ability to catch errors before campaigns go liveAs we partner closely with clients across the U.S., we ask for at least 5 hours of overlap with U.S. Eastern Time (EST) to make collaboration easy and effectiveWhat You'll EnjoyA senior in-house role where you can shape Designity's paid media strategy, use AI to improve performance, and directly influence growth Working remotely in a vibrant virtual office with exceptional talent from around the worldPaid PTO to relax and rechargeProfessional growth opportunities and ongoing skill developmentA fast-moving, supportive team environmentTo be considered for this role, please complete your application at www.designity.com/careers/senior-paid-media-strategistOur team reviews every submission carefully and will contact candidates who best fit the role within 2-3 weeks.Thank you for your interest in Designity. We truly appreciate the time and effort you put into applying.At Designity, employment decisions are based on business needs, qualifications, and merit.We're an Equal Opportunity Employer that values diversity in backgrounds, perspectives, and experiences; it's what makes our team and our work stronger.Be cautious when applying. Official communications from Designity will come only from the Designity.com domain.We will never request payment details. Beware of scammers using fake domains like Designity.team to attempt fraud.