Purpose
At Capital Vacations, the Brand & Creative Development team serves as the in-house creative agency for the company's brands, divisions, products, marketing campaigns, and guest experiences.
The Senior Multimedia Designer is a hands-on individual contributor who pairs original conceptual thinking with polished execution across brand identity, print, digital, video/motion, and environmental graphics. Partnering with leadership, stakeholders, and a fellow Senior Multimedia Designer, this designer is fully accountable for assigned projects from creative brief through final delivery and implementation, and brings fresh ideas and emerging tools to a fast-moving team.
Principal Duties and Responsibilities
Creative Concept & Brand Development:
- Develop original, strategically grounded concepts, visual identities, campaigns, and branded experiences that support business objectives.
- Apply strong judgment in typography, composition, color, imagery, and visual storytelling; present concepts and clearly explain design decisions.
- Partner with the VP, Brand & Creative Development and stakeholders to refine creative solutions and maintain brand consistency.
Design & Multimedia Production:
- Design and produce polished assets across print, digital, publications, signage, environmental graphics, and promotional materials.
- Develop event themes and branded materials for annual company events, such as the GM Summit and President's Club.
- Shoot, edit, and produce video and motion graphics content, including animation and audio, for digital and on-property use.
- Adapt creative across platforms, formats, and sizes while maintaining quality and consistency.
- Prepare technically accurate, production-ready files to printer, fabricator, installer, and digital platform specifications.
Project Ownership & Collaboration:
- Independently own assigned projects from intake and creative brief through concept, approvals, production, delivery, installation or launch, and closeout.
- Build and manage project schedules, balance concurrent priorities, manage feedback and revisions, and proactively communicate status, risks, and recommendations.
- Coordinate quotes, proofs, specifications, and delivery dates with printers, fabricators, installers, and other vendors.
- Verify final implementation for quality and brand accuracy, resolve issues, and remain accountable for the final result.
- Partner with marketing, sales, resort teams, and web developers to ensure work is integrated and executed accurately.
Creative Technology & Innovation:
- Use AI-assisted creative tools thoughtfully for concept exploration, image development, asset enhancement, and production efficiency.
- Evaluate all output, AI-assisted or otherwise, for brand fit, visual quality, licensing and usage rights, and production readiness.
- Stay current on design, video, and production tools and trends, and bring new ideas to the team.
Job Requirements
Education, Essential Training / Certifications and Experience:
- Bachelor's degree in graphic design, visual communication, video production, or a related field, or equivalent professional experience.
- 7+ years of professional design experience across branding, print, digital, and video/motion (exceptional candidates with 5+ years and a strong portfolio will be considered).
- Proven ability to independently lead creative projects from concept through production and implementation.
- Portfolio required, demonstrating original thinking, design craft, range across print, digital, environmental, and video/motion work, and clearly identified individual contributions.
- Hospitality, resort, or agency experience preferred.
Skills, Knowledge and Abilities:
Design & Creative Craft:
- Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign, with exceptional typography, layout, composition, and brand design skills.
- Strong understanding of print specifications, color management, prepress, materials, signage scale, and environmental production and installation.
- Experience designing for digital platforms; familiarity with Figma a plus.
Video, Motion & Imagery:
- Proficiency shooting, editing, and finishing video and motion graphics in Premiere Pro and After Effects (or equivalent); audio editing experience a plus.
- Photography fundamentals, compositing, and retouching skills, plus knowledge of image sourcing and licensing.
AI & Emerging Tools:
- Practical experience using generative AI tools (e.g., Adobe Firefly) in creative workflows, with sound judgment about quality, usage rights, brand consistency, and production limitations.
Project Delivery & Collaboration:
- Strong organization, scheduling, vendor coordination, and stakeholder communication skills; experience with project-tracking tools (e.g., Asana, Monday.com, Smartsheet).
- Able to articulate creative recommendations, incorporate feedback, solve problems, and deliver quality work across competing deadlines.
- Curious, adaptable, detail-oriented self-starter who takes ownership while contributing positively to a collaborative team.