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Senior Media Buyer
MEDIA - PLANNING/BUYING
- Job ID: 20011
- Direct Hire
- NJ
Email Copy Link
The Role
We're hiring a Senior Google Ads Media Buyer / Senior SEM Manager to lead large-scale customer acquisition campaigns focused on profitable lead generation.
This role is built for a highly analytical, performance-driven Google Ads expert who understands how to scale high-CAC campaigns while maintaining lead quality and acquisition efficiency.
You'll own day-to-day campaign strategy, execution, optimization, testing, and performance analysis across major Google Ads channels including Search, Performance Max, YouTube, Display, and Remarketing.
This is a hands-on role where success is measured by scalable growth, efficient CACs, attribution accuracy, and measurable revenue impact.
What You'll Do
- Build, launch, and optimize Google Ads campaigns at scale
- Manage campaigns across Search, PMax, YouTube, Display, and Remarketing
- Expand keyword coverage and optimize search terms
- Improve Quality Score, conversion rates, and overall funnel efficiency
- Optimize toward CPL, CAC, ROAS, and lead quality goals
- Scale budgets efficiently while maintaining profitability
- Test bidding strategies, audiences, landing pages, and creatives
- Partner with attribution and CRM teams to improve tracking accuracy
- Utilize offline conversion imports, call tracking, and CRM feedback loops
- Analyze campaign performance to uncover scaling opportunities
The Profile
We're looking for a highly technical, performance-oriented SEM operator with deep experience in direct-response lead generation.
Required Experience
- 5+ years managing Google Ads campaigns
- Experience managing six-figure monthly media budgets
- Strong background in lead generation performance marketing
- Deep understanding of:
- Google Ads Editor
- GA4
- Google Tag Manager
- call tracking systems
- offline conversion imports
- bidding strategy optimization
Ideal Candidate Traits
- Data-driven and analytical
- Comfortable operating in fast-scaling environments
- Obsessed with lead quality and acquisition efficiency
- Strong testing and optimization mindset
- Hands-on operator, not just strategist
- Understands complex attribution and sales funnels
Strong Plus Experience
- Insurance
- Legal
- Solar
- Automotive
- Medicare
- Financial lead generation
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