Senior Marketing Pursuit Specialist

LaBella

  • Somerset, NJ
  • 30+ days ago

    Highlights

    A Senior Proposal Specialist drives the process of business development for their firm segment by researching markets, funding, clients and prospects; networking with industry and regional contacts; creating opportunity-specific marketing materials (proposals, quals, or presentations); and identifying promotional opportunities to reach intended audiences. Duties: Researches and identifies market trends and funding; builds relationships with market contacts and maintains a network that yields business development intel Develops strategy for key client targets in conjunction with technical & BD leaders.

    Numbers & Facts

    LocationSomerset, NJ

    Description

    A Senior Proposal Specialist drives the process of business development for their firm segment by researching markets, funding, clients and prospects; networking with industry and regional contacts; creating opportunity-specific marketing materials (proposals, quals, or presentations); and identifying promotional opportunities to reach intended audiences.

    Please submit a cover letter that demonstrates your writing abilities and a resume that demonstrates your graphic design abilities.

    Duties:

    • Researches and identifies market trends and funding; builds relationships with market contacts and maintains a network that yields business development intel Develops strategy for key client targets in conjunction with technical & BD leaders.
    • In coordination with the Pursuit Manager, searches for RFPs and channels them to appropriate firm audiences.
    • Participates in pre-proposal & pre-interview planning with technical teams to help develop and apply the established win strategy.
    • Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages, proposals, presentations/interviews, etc.) with minimal oversight.

    Solicits and coordinates information from sub consultants and other team members for inclusion in proposal and presentation materials.

    • Participates in pre-interview planning and presentation rehearsal and provides coaching as necessary.
    • Gathers, formats and maintains accurate, up-to-date segment marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.
    • Researches target opportunities as directed, sharing relevant information with other teams as required.
    • Engages Content Strategists to capture opportunities for award submissions, case studies, photography, or other ways to "package" segment expertise.
    • Collaborates with the Brand Manager on the development of standard collateral and marketing pieces for segment's audiences.
    • Identifies and manages opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships that reach segment's target audiences.

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