The Senior Marketing Manager, Strategy & Operations leads the execution of Unboxed’s marketing strategy through strong operational management, marketing technology ownership, performance reporting, vendor coordination, and budget administration. This hands-on leader manages a small team of employees and contractors supporting design and events, while partnering closely with internal stakeholders across sales, leadership, content, social, creative, and brand functions.
Key Responsibilities:
Strategic Leadership
- Translate company marketing strategy into actionable cross-channel plans, priorities, timelines, and operating processes.
- Partner with Sales and executive leadership to ensure marketing initiatives align with pipeline, revenue, and account-growth objectives.
Team and Vendor Management
- Lead and develop a small team of employees and contractors (design, events, and related resources), setting priorities, providing coaching, and reviewing work product.
- Manage outsourced appointment-setting and lead-generation agencies, including KPI definition, lead-quality evaluation, performance reviews, and ongoing optimization.
- Manage relationships with relevant learning and talent-development industry associations and events, including sponsorships, logistics, vendor coordination, and budgets.
Marketing Operations and Technology
- Own marketing operations, including systems, processes, workflows, reporting, vendor coordination, and financial administration.
- Administer and optimize HubSpot for marketing automation, account-based campaigns, lead scoring, campaign execution, and performance dashboards.
- Maintain the marketing technology ecosystem (integrations, data hygiene, troubleshooting, tool evaluation, and vendor management).
- Use data-enrichment, conversation-intelligence, and AI-enabled tools to strengthen account targeting, improve lead quality, generate insights, and support marketing decision-making.
- Support RFP processes and administer RFP automation tools to keep proposal content current and improve response speed.
Digital Presence and Performance
- Oversee website performance, SEO, and content relevancy, coordinating with internal or external development resources.
- Develop and present marketing performance reports and dashboards for leadership and executive audiences.
Key Skills:
- Marketing strategy and execution planning, translating priorities into coordinated campaigns and operational plans
- HubSpot expertise, including automation, lead scoring, ABM support, reporting, and dashboard development
- Marketing technology management, including integrations, data quality, troubleshooting, vendor evaluation, and platform optimization
- Performance measurement and reporting, with the ability to analyze and communicate results to leadership
- Team, contractor, agency, and vendor management, including creative/design, event, lead-generation, and appointment-setting partners
- Strong project management, organization, communication, and cross-functional collaboration skills
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field; equivalent practical experience considered
- Seven or more years of marketing operations, demand generation operations, marketing program operations, or related experience
- Prior people-management experience, including employees and contractors
- Experience with data-enrichment platforms such as ZoomInfo and revenue-intelligence tools such as Gong
- Experience using AI tools, such as Claude, to improve reporting, analytics, dashboard development, or operational efficiency
- Familiarity with website management, SEO, web-development coordination, and platforms such as Heroku
- Familiarity with RFP processes and RFP automation tools
Benefits
Unboxed team members benefit from our comprehensive compensation and rewards program which includes:
- Competitive salary and benefits
- Ample paid time off
- Dynamic and convenient office location – unlimited snacks, casual dress code, covered parking and gym on site
- Open communication and a commitment to fostering teamwork across the organization