Senior Marketing Manager

Serving as the strategic and analytical counterpart to the Senior Managers, Physician Reputation within the Brand Experience, Creative and Design Center of Excellence (COE), this position will ensure audience insights and performance data directly shape physician reputation initiatives, while Brand Experience teams lead content development and execution. This role will own the enterprise strategy, audience intelligence, measurement, and optimization framework for physician reputation, with the goal of strengthening NYULH physicians visibility, credibility, and influence among peer physicians, researchers, referring physicians, and specialty-specific communities.

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

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Position Summary:
We have an exciting opportunity to join our team as a Senior Marketing Manager.

NYU Langone Health (NYULH) is seeking a highly analytical and strategic Senior Manager, Physician Reputation to lead and continuously evolve the organizations physician reputation strategy. This role will own the enterprise strategy, audience intelligence, measurement, and optimization framework for physician reputation, with the goal of strengthening NYULH physicians visibility, credibility, and influence among peer physicians, researchers, referring physicians, and specialty-specific communities. Serving as the strategic and analytical counterpart to the Senior Managers, Physician Reputation within the Brand Experience, Creative and Design Center of Excellence (COE), this position will ensure audience insights and performance data directly shape physician reputation initiatives, while Brand Experience teams lead content development and execution.
Reporting to the Director, Integrated Media & Performance Marketing within the Strategy, Digital, and Program Measurement COE, this position is responsible for translating enterprise priorities into scalable physician reputation strategies, establishing measurement frameworks and performance benchmarks, and evaluating results to drive ongoing optimization. This role requires a deep understanding of physician audiences, academic medicine ecosystems, and the key drivers of physician reputation, including conferences, publications, clinical research, peer networks, and other channels that shape professional visibility and influence.

Job Responsibilities:

Strategy & Optimization:

• Own and lead the development and ongoing refinement of NYULHs physician reputation strategy, including the overall enterprise approach and tailored strategies for priority service lines
• Identify and advance new opportunities to strengthen physician visibility and influence across key audiences, including referring physicians, peers, researchers, and specialty-specific communities
• Partner with Physician Reputation Senior Managers within Brand Experience, Creative and Design COE to translate strategic priorities into actionable initiatives that elevate physicians in priority specialties and service lines
• Drive innovation by identifying and testing new channels, media partnerships, and engagement opportunities, and optimizing underperforming initiatives to improve the effectiveness and scalability of physician reputation efforts
• Own the development of a scalable physician reputation playbook, including benchmarks, best practices, and repeatable strategies (e.g., conference strategies, audience targeting, channel mix) for replication across priority service lines
• Own development and evolution of physician audience segmentation frameworks, especially focused on the specialty, sub-specialty, and micro-community to enable more targeted engagement strategies
• Analyze physician behavior across paid and owned channels to identify patterns and engagement drivers, translating insights into optimization opportunities
• Develop a deep understanding of physician and researcher media behaviors that contribute to reputation and engagement, serving as a subject matter expert to inform channel and content decisions

Measurement & Performance Analytics

• Define measurement frameworks and KPIs tied to agreed-upon reputation, engagement, and business outcomes across channels, including conferences, content, and media activations
• Analyze performance during and after key initiatives (e.g., conferences, speaking engagements) to assess effectiveness and inform future strategy
• Develop benchmarks and performance frameworks to assess effectiveness of physician engagement strategies
• Translate performance data into actionable insights and recommendations that inform strategic direction for Physician Reputation Senior Managers within Brand Experience, Creative and Design COE

Collaboration & Influence

• Collaborate closely with physician stakeholders, researchers, and clinical leaders to ensure insights reflect key drivers of reputation and influence
• Partner with the OSR Relationship Lead within Enterprise Communications COE to solicit and incorporate relevant scientific and research inputs that contribute to physician reputation and thought leadership
• Collaborate with the Director, Integrated Media & Performance Marketing and Performance Analytics team to define reporting needs and inform dashboard development
• Serve as the strategic and analytical partner to physician reputation execution teams within Brand Experience, Creative and Design COE, ensuring strategy, audience insights, and performance data inform content development and activation decisions
• Partner with Relationship Leads across COEs to align physician reputation strategies with service line priorities, using audience insights and performance data to shape and refine physician reputation strategies that support service line objectives

Operational Excellence

• Continuously refine measurement approaches and use insights to optimize strategy and improve performance of physician reputation initiatives
• Lead cross-functional planning across deliverables, timelines, and stakeholder inputs to enable seamless execution
• Identify opportunities to enhance efficiency, standardization, and scalability of physician reputation measurement and reporting

 

Minimum Qualifications:

• 6-8 years of experience in strategic marketing, communications, audience strategy, analytics/measurement, or related work in a large, complex, or regulated environment
• Experience working with or supporting physician audiences within an academic medical center or healthcare system
• Demonstrated ability to develop audience-led strategies and integrated marketing initiatives for specialized audiences, with experience across paid media and targeted communications channels
• Analytical background with experience in performance measurement, audience insights, and media/channel analysis
• Excellent written and verbal communication skills
• Strong strategic planning and project management skills, with demonstrated ability to influence stakeholders and manage complex cross-functional initiatives
• Bachelors degree in Communications, Marketing, or related field required

Preferred Qualifications:

• Masters degree in Communications, Marketing, or related field
• Experience supporting physician reputation, thought leadership, or conference-based marketing initiatives is preferred

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

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NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $84,577.92 - $124,800.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

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