Senior Marketing Manager

Search Information

Search Information

Department Academic Affairs/VP AA/Provost Budget Title Staff Associate Local Title Senior Marketing Manager Proposed Posting Date Classification SL-4 Duties

Position Overview

The Science of Reading Center at SUNY New Paltz seeks a creative, organized, and collaborative marketing professional to increase awareness, engagement, and enrollment in the Center's programs.

This is a hands-on, on-site role for a marketing generalist who can think strategically and execute tactically. The Marketing Manager will develop and implement integrated marketing efforts that elevate the Center's profile across campus, throughout New York and nationally.

The ideal candidate has approximately five years of professional marketing experience and thrives in a fast-moving, entrepreneurial environment where initiative and follow-through matter.

This position requires close collaboration with the Executive Director, Center Fellows, SUNY New Paltz's Office of Communication & Marketing, and campus partners. Regular in-person meetings, event execution, relationship-building, and campus engagement are central to success in this role.

The Science of Reading Center: The Science of Reading Center, SUNY New Paltz is a hub for prek-12 educators in New York and nationwide to build their knowledge, preparation, and strategies to provide evidence-based reading instruction and practice to deliver on the promise of equitable education for all children.

SUNY New Paltz Mission: In the proud tradition of SUNY, the State University of New York New Paltz is committed to providing high-quality, affordable education to students from all social and economic backgrounds. We are a faculty and campus community dedicated to the construction of a vibrant intellectual/creative public forum that reflects and celebrates the diversity of our society and encourages and supports active participation in scholarly and artistic activity. SUNY New Paltz is an active contributor to the schools, community institutions and economic/cultural life of our region. We are selective in admitting students who show promise of thriving in a learning environment which is challenging, student-centered, and personalized. Our goal is for students to gain knowledge, skills, and confidence to contribute as productive members of their communities and professions and active citizens in a democratic nation and a global society.

Key Responsibilities

Strategic Marketing & Brand Development

• Develop and execute annual marketing plans aligned with the Center's mission and growth goals
• Strengthen brand positioning in alignment with SUNY New Paltz guidelines
• Identify target audiences (educators, districts, campus stakeholders, partner states) and build messaging strategies accordingly
• Conduct basic market research and competitive analysis to inform campaigns

Content Creation & Digital Media

• Create compelling written content including email campaigns, website copy, press materials, and social media posts
• Design marketing assets using Canva (or similar tools)
• Develop and manage content calendars across platforms
• Support digital storytelling through video and podcast content (planning, scripting, basic editing coordination preferred)
• Maintain website content and collaborate on updates within SUNY systems

Campaign & Lead Generation

• Execute integrated marketing campaigns across social media, email, website, events, and paid advertising (as budget allows)
• Support lead generation and enrollment growth for the microcredential and other offerings
• Collaborate on CRM implementation and list management
• Track campaign performance and recommend adjustments based on data

Events & Community Engagement

• Support planning and promotion of live and virtual events
• Coordinate logistics and marketing for the Center's annual Leading Literacy Summit
• Collaborate with Fellows and partners to amplify events regionally and nationally

Media & External Relations

• Work with SUNY New Paltz's Office of Communication & Marketing on press outreach
• Identify opportunities to elevate the Center's thought leadership
• Build relationships with education-focused media outlets and partners

Data & Reporting

• Monitor analytics across email, website, social media, and paid campaigns
• Develop basic performance dashboards and reports
• Use data to inform strategy and optimize marketing investments

Qualifications

Required Qualifications

• Bachelor's degree in marketing, communications, journalism, or related field (or equivalent professional experience)
• Approximately five (5) years of relevant marketing experience
• Strong writing and editing skills
• Experience managing social media accounts professionally
• Proficiency in Canva or similar design platforms
• Experience executing email marketing campaigns
• Familiarity with website content management systems
• Strong organizational skills and attention to detail
• Ability to manage multiple projects independently
• Comfort working collaboratively within a university structure

Preferred Qualifications

• Experience in higher education or education-related organizations
• Experience with digital content creation (video, podcasting, photography)
• Familiarity with CRM platforms
• Basic understanding of SEO and digital analytics
• Passion for literacy and evidence-based education

What Success Looks Like

• Increased awareness of the Science of Reading Center across key markets
• Growth in inquiries and enrollment
• Consistent, high-quality content output
• Strong event attendance and engagement
• Clear reporting on marketing performance

Special Instructions to Applicants

Electronic submissions required. Interested candidates should submit a cover letter, resume/CV, and contact information for three professional references. Review of applications will begin immediately and continue until the position is filled. Please apply by visiting https://jobs.newpaltz.edu/. Individuals who need assistance with the application process should call (845) 257-3168. Applications will be accepted until the position is filled.

Other important information about this vacancy

This position offers full New York State benefits which are among the most comprehensive in the country; see them here: https://www.suny.edu/benefits/benefit-summaries/. The State University of New York at New Paltz is a highly selective, public University that is recognized regionally for the strength of its academic programs. It is located in the beautiful Hudson River Valley with easy access to New York City and other nearby recreational and cultural amenities.

SUNY New Paltz recognizes the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work here is to accept an invitation to participate in the growth and development of all campus members-students, faculty and staff. The University's commitment to inclusive excellence is an important part of our mission of public education and our culture. New Paltz continues to work on building a community that supports freedom, mutual respect, and civility. We seek others who support these values of diversity and inclusiveness and candidates of all diverse backgrounds who wish to participate in our cultural aspirations are welcome and encouraged to apply. All people with disabilities are encouraged to apply.

The State University of New York at New Paltz is an AA/EOE/ADA employer.

Federal law and regulations require notice to all prospective employees regarding crimes that have occurred on campus in the current three year period. Please refer to the University Police Web site for the complete Annual Security Report (Clery Report) at SUNY New Paltz | University Police | Annual Security and Fire Safety Reports.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • What is the highest level of education attained?

• GED

• High School Diploma

• Associates Degree

• Bachelors Degree

• Masters Degree

• PhD

• • Do you have Bachelor's degree in marketing, communications, journalism, or related field (or equivalent professional experience)?

• Yes

• No

• • How many years of experience do you have in this type of position?

• 0-1

• 1-3

• 3-5

• 5-7

• 7+

• • Do you have approximately five (5) years of relevant marketing experience?

• Yes

• No

• • Are you a current employee of SUNY New Paltz?

• Yes

• No

Documents Needed to Apply

Required Documents

• Resume
• Cover Letter
• Contact information for three professional references

Optional Documents