Role Overview
We’re looking for a Senior Marketing Manager, Events to fully own and evolve our global events program and team—from strategy and planning through execution, measurement, and optimization. This is a high‑visibility role with broad exposure to senior leadership, business unit leaders, and field teams across the organization.
This role is ideal for a strategic, detail‑oriented marketer who thrives in complexity, enjoys building scalable programs, and can manage a team of events specialists. You’ll act as the quarterback of our events engine, ensuring events are not one‑off moments, but a repeatable, revenue‑driving system.
Your Impact:
People Management
- Lead, mentor, and empower a high-performing events team
- Build and manage a skilled events team, fostering an environment of growth, collaboration, and accountability
- Set clear goals and expectations, providing ongoing feedback and coaching to develop talent and maximize team performance
- Champion diversity, inclusion, and professional development—ensuring all team members are empowered to contribute and advance
- Lead by example in operational excellence, strategic thinking, and results orientation, inspiring the team to achieve ambitious business goals
Global Events Program Ownership
- Designing and executing a balanced event portfolio across webinars, CPE programs, executive dinners, roundtables, conferences, and flagship in‑person experiences
- Translating business goals (pipeline, revenue, brand, community) into a clear annual events roadmap
- Applying and evolving our tiered event model to ensure the right level of support, consistency, and scalability across markets
- Serving as the single point of accountability for event outcomes, timelines, and quality
- Advise on where events fit into the buyer journey and how they support pipeline creation and account growth
- Assist in guiding stakeholders toward the right event formats based on audience, objectives, and budget
- Balance global consistency with local flexibility—empowering offices while protecting brand, data integrity, and ROI
Operational Excellence and Execution
- Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals
- Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI
- Enables field by coordinating materials for sales-led attendee outreach
- Own and continuously improve event planning workflows, timelines, and playbooks
- Ensure consistent use of tools and platforms (registration, email automation, check‑in, reporting)
- Partner with creative, content, digital, and operations teams to deliver cohesive event experiences
- Proactively identify risks, bottlenecks, and opportunities to improve speed and quality
- Manage event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience
Measurement, Reporting & ROI
- Define and track core event KPIs: registrations, attendance, engagement, pipeline influenced, revenue, and ROI
- Partner with marketing analytics to maintain clean, standardized reporting
- Deliver executive‑ready insights that highlight what’s working, what’s not, and where to invest next
- Use data to optimize event mix, formats, budgets, and follow‑up strategies
Your Experience:
- Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
- Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
- Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge
- Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects
- Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals
- Results Oriented- Consistently achieves results, even under tough circumstances
- Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value
- Team mentorship - Encourage open communication and transparency within the team to foster trust and resolve conflicts efficiently.
Minimum Qualifications
- Bachelor’s Degree in Marketing or related field.
- 6-8 years of experience in B2B marketing, with significant ownership of events or experiential programs
- Proven track record managing both organic and paid event strategies and execution.
- Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.
- Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.
- Experience with people management is preferred, but not required.
- Strong writing and storytelling skills with the ability to tailor messages to different audiences.
- Analytical mindset with the ability to pull insights from data and make recommendations.
- Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content.
- Campaign Management – Experience running targeted campaigns with clear KPIs and conversion goals.
- Must be willing to travel at least 25% for events
#LI-Hybrid