SENIOR MARKETING COORDINATOR

FL Blum

Raleigh, NC

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JOB DETAILS

SKILLS

Animation, Best Practices, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Business Development, Communication Skills, Conference Management, Content Development, Cross-Functional, Custom Media, Database Administration, Database Marketing, Detail Oriented, Editing, Email Marketing, Event Management, Graphic Design, Journalism, Keyboards, Leadership, Life Insurance, Lift/Move 25 Pounds, Marketing, Marketing Campaign, Marketing Presentation, Marketing/Sales Collateral, Mentoring, Office Suites, Online Marketing, Organizational Skills, Performance Tuning/Optimization, Photography, Physical Demands, Process Improvement, Project Management Software, Project Tracking, Proposal Development, Proposal Writing, Social Media, Social Media Marketing, Team Player, Thought Leadership, Time Management, Trend Analysis, Video Production, Writing Skills

LOCATION

Raleigh, NC

POSTED

1 day ago

Summary

As the Senior Marketing Coordinator, you will develop high-impact proposals, presentations, and marketing content, while driving process improvements. In this role, you'll oversee complex projects, manage award submittals, assist digital and social marketing efforts,and help execute key events. Collaborating with leadership and cross-functional teams, you'll play a critical role in shaping strategies that elevate our brand and position the company for growth.

Key Responsibilities

Proposal & Pursuit Creation & Management (60%)
• Leads the coordination, writing, editing, and production of complex, high-profile proposals, presentations, and marketing collateral.
• Facilitates pursuit strategy meetings, developing creative themes and solutions tailored to client needs.
• Provides oversight for the proposal process, ensuring alignment with strategic goals and adherence to deadlines.
• Mentors junior team members in best practices for pursuit management and proposal development.
• Enhances and maintains the proposal template library and sector-specific content to ensure consistency and quality.

Digital & Social Marketing (10%)
• Participates in the development of email and/or content marketing campaigns that showcase company thought leadership, projects, and achievements.
• Creates and implements social media strategies to enhance brand visibility and engagement.
• Monitors analytics and trends to optimize digital marketing performance.

Project Database Maintenance (5%)
• Maintains and organizes the firm's marketing database, ensuring all project and proposal information is current.

Photography & Videography (5%)
• Identifies opportunities for project photography, videography, and animations, collaborating with internal and external resources to execute.

Event Coordination (5%)
• Supports the Business Development team and Designer in coordinating industry conferences, events, and speaking engagements.

Corporate Branding & Standards (5%)
• Champions branding consistency and ensures marketing materials adhere to established guidelines.
• Develops new and fresh approaches to enhance corporate branding initiatives.

Essential Skills & Attributes
• Proven leadership skills within a collaborative team environment.
• Advanced organizational abilities and attention to detail.
• Strong communication and writing skills with expertise in tailoring content for diverse audiences.
• Proficiency in Creative Suite, Office, and marketing/project management tools (e.g., Monday.com).
• Bonus: Advanced graphic design skills

Minimum Qualifications
• Bachelor's degree in Marketing, Graphic Design, Journalism, Communications, or a related field or 3-5years of relevant marketing experience.
• 2-5 years of proposal experience in the AEC industry, including leadership of high-profile pursuits.
• Strategic thinker with a proven ability to manage competing priorities and deliver quality results.

Physical Demands:

Regularly required to sit or stand and walk for extended periods of time with the occasional ability to stoop or kneel
Must occasionally lift and/or move up to 25 pounds
Vision abilities for this position include close vision as well as distance vision
Work requires willingness to work a flexible schedule and travel. Work may require evening and weekend hours, as well as the occasional overnight trip
Ability to repetitiously use hands and fingers to handle or feel and to manipulate keys on a keyboard

Benefits:

Medical Insurance
Dental Insurance
Vision Insurance
401(k) matching
PTO
Life Insurance
Short Term Disability
Gym Reimbursement

NOTE: Reasonable accommodations may be made to enable individuals with disabilities

to perform the essential functions

SENIOR MARKETING COORDINATOR

FL Blum

Raleigh, NC

About the Company

FL Blum

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