Senior Marketing Communications Specialist - III (Senior) Senior Marketing Communications Specialist - III (Senior)

Mindlance

  • Plymouth Meeting, PA
  • 5 days ago

    Highlights

    Design and execute promotional evaluations (digital, field, non-personal, patient), including experimental methodologies (test/control diff-in-diff, impact assessments, matched cohorts) to isolate ROI and channel attribution across digital, field, and non-personal tactics. This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution.

    Numbers & Facts

    LocationPlymouth Meeting, PA

    Description



    We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units. This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution. The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.
    Key Responsibilities
    " Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.
    " Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
    " Design and execute promotional evaluations (digital, field, non-personal, patient), including experimental methodologies (test/control diff-in-diff, impact assessments, matched cohorts) to isolate ROI and channel attribution across digital, field, and non-personal tactics
    " Lead development and implementation of predictive modeling initiatives such as HCP targeting and segmentation, call optimization, and field force optimization; partner with sales operations to validate model impact.
    " Ability to collaborate with multiple internal and external stakeholders (e.g., analytics team members, brand leads, agencies) on complex methodologies, project prioritization and analytical readouts
    " Develop and maintain marketing mix model (MMM) to guide quarterly promotional spend allocation and quantify channel contribution to brand performance
    " Translate analytical findings into clear, concise presentations for senior leaders.
    " Lead or co-lead quarterly business reviews and annual brand planning sessions, translating analytical findings into strategic recommendations on targeting, spend allocation and field execution
    " Measure effectiveness of field force initiatives, sample strategy, and targeting lists.
    " Partner with leadership to design measurement frameworks and translate business questions into rigorous analytics roadmaps

    Quals--
    Actual Job Title: Advanced Analytics Manager, Commercial Analytics & Insights.
    " We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP targeting, segmentation, claims analytics, predictive analytics etc.)

    Qualifications
    " Bachelor s degree in Analytics, Economics, Statistics, or related discipline.
    " 5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.
    " Proven experience designing and interpreting studies, including MMM, A/B testing, HCP segmentation, and dynamic targeting.
    " Demonstrated experience designing analytics strategies for both HCP and Patient media and promotional tactics
    " Experience working with large datasets and tools such as Python, R, or SQL.
    " Strong analytical and problem-solving skills with the ability to structure ambiguous questions.
    " Ability to communicate complex findings clearly to non-technical audiences.
    " Organizational skills and ability to manage multiple workstreams in a fast-paced environment.
    " Experience with IQVIA, Symphony or other healthcare datasets.

    Note:
    " Hybrid role:- Required to be onsite 2-3 times/week
    " We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP targeting, segmentation, claims analytics, predictive analytics etc.)

    EEO:
    Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.

    Similar Jobs

    See more jobs