Senior Marketing Communications Specialist - III

Design and execute promotional evaluations (digital, field, non-personal, patient), including experimental methodologies (test/control diff-in-diff, impact assessments, matched cohorts) to isolate ROI and channel attribution across digital, field, and non-personal tactics. This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution.

Title: Senior Marketing Communications Specialist - III
Location: Plymouth Meeting PA-Hybrid role:- Required to be onsite 2-3 times/week
Contract: 12 Months
Pay: $64.28/hr on w2

Job Description:
We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units. This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution. The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.
Key Responsibilities

• Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.
• Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
• Design and execute promotional evaluations (digital, field, non-personal, patient), including experimental methodologies (test/control diff-in-diff, impact assessments, matched cohorts) to isolate ROI and channel attribution across digital, field, and non-personal tactics
• Lead development and implementation of predictive modeling initiatives such as HCP Clienting and segmentation, call optimization, and field force optimization; partner with sales operations to validate model impact.
• Ability to collaborate with multiple internal and external stakeholders (e.g., analytics team members, brand leads, agencies) on complex methodologies, project prioritization and analytical readouts
• Develop and maintain marketing mix model (MMM) to guide quarterly promotional spend allocation and quantify channel contribution to brand performance
• Translate analytical findings into clear, concise presentations for senior leaders.
• Lead or co-lead quarterly business reviews and annual brand planning sessions, translating analytical findings into strategic recommendations on Clienting, spend allocation and field execution
• Measure effectiveness of field force initiatives, sample strategy, and Clienting lists.
• Partner with leadership to design measurement frameworks and translate business questions into rigorous analytics roadmaps

Quals--

• Actual Job Title: Advanced Analytics Manager, Commercial Analytics & Insights.
• We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP Clienting, segmentation, claims analytics, predictive analytics etc.)

Qualifications

• Bachelor’s degree in Analytics, Economics, Statistics, or related discipline.
• 5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.
• Proven experience designing and interpreting studies, including MMM, A/B testing, HCP segmentation, and dynamic Clienting.
• Demonstrated experience designing analytics strategies for both HCP and Patient media and promotional tactics
• Experience working with large datasets and tools such as Python, R, or SQL.
• Strong analytical and problem-solving skills with the ability to structure ambiguous questions.
• Ability to communicate complex findings clearly to non-technical audiences.
• Organizational skills and ability to manage multiple workstreams in a fast-paced environment.
• Experience with IQVIA, Symphony or other healthcare datasets.

Note:

• Hybrid role:- Required to be onsite 2-3 times/week
• We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP Clienting, segmentation, claims analytics, predictive analytics etc.)