Description
Position Summary
The Senior Marketing Associate (P3) is responsible for developing and managing marketing, performance, and reporting/analysis. This team member will be responsible for developing the associated marketing strategies, journeys, and campaigns to help drive revenue and improve customer engagement across platforms including e-mail, web, social media, and mobile app. This includes the ability to create a lifecycle marketing communications strategy by product that will drive better Cardmember engagement and Bank profitability.
Summary of Essential Job Functions
- Develop and manage marketing strategy around Benefits and Rewards initiatives
- Identify new opportunities that will drive incremental revenue and spend behavior
- Develop and manage comprehensive marketing strategies from initial concept phase to rollout
- Develop business justification requirements and financial impact summaries for each campaign
- Assess performance and track results by channel and audience to ensure consistency
- Coordinate closely with Risk Management, IT, Digital Channel Marketing, and Marketing Analytics teams to develop and execute projects based on the mutually agreed upon implementation timelines
- Evaluate and report on industry trends, benchmarks, and offers
- Present to management weekly results, updates, and strategies
- Manage reporting and analytics dashboards and support marketing projects to improve reporting
- Perform other related duties or special projects as assigned
Position Requirements
- Undergraduate degree in a relevant field is required
- MBA preferred
- 5+ years of marketing experience is required
- Demonstrated ability to identify and develop new offer strategies that drive revenue
- Proven ability to conceptualize, launch, and optimize campaigns across multiple channels
- Experience with analytical tools and interpreting data to drive decisions and behavior
- Excellent problem-solving skills
- Excellent attention to detail along with demonstrated ability to manage multiple projects in a fast-paced environment
- Strong communication and follow up skills
- Proficient with Microsoft Office programs (Word, Excel and PowerPoint)
- Superior verbal, written, and presentation skills
- Digital product development experience preferred
- Adobe (Analytics, Target) or Google Analytics experience preferred
- Credit card marketing and/or financial series experience preferred
Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.