Senior Marketer - Demand Generation & ABM

Team: SmartDollar

Please note that applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Location: Franklin, TN—on-site, relocation assistance available, flexible schedules available

Salary: $75,000–$105,000/year* + profit sharing + benefits  *Range depends on skill level and overall experience.

A Little Bit About Us: You might know us from our founder and CEO, Dave Ramsey, who's given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

Our Mission: Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Here's a Taste of Our Benefits:

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Where and How You'd Work:
Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That's why all of our team members work on-site under the same roof. But work-life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations and other needs that may pop up.

While every team member has a designated workspace (with an electronic sit-stand desk), our campus was designed to house a variety of unique work and play zones (e.g., quiet library space, coffee bar/lounge areas, recreational game zone, and outside/patio work and break areas).

What You'd Do in This Role:
Every SmartDollar deal you help land puts real financial hope in front of thousands of employees at once, so this role sits at the center of Ramsey's mission to change lives, not just create pipeline. You'll own the enterprise-growth strategy for SmartDollar's highest-value accounts, primarily our Jumbo and Enterprise employers, with occasional work on Large accounts as well. Working side by side with Business Development and the assigned Account Executive, you'll build the demand-generation, account-based marketing (ABM), named-account nurture, and sales-enablement strategies that turn qualified sales leads into booked opportunities. You'll help define which accounts deserve the most attention, personalize how we engage them, and bring proactive ideas to Sales rather than waiting to be handed a request. You'll also shape how SmartDollar markets through the brokers and benefits consultants who influence these deals. This is a hands-on senior individual contributor role for someone energized by building a new enterprise-growth playbook from scratch.

You're Probably a Match If:

• You have 6+ years of B2B marketing experience with hands-on ownership of demand generation, enterprise marketing, account-based marketing, named-account marketing, or channel and partner marketing
• You've built targeted campaigns or nurture strategies that moved mid-market or enterprise buyers toward a sales conversation
• You have experience partnering closely with Sales on account strategy, pipeline growth, campaign execution, and conversion performance
• You're comfortable working inside Salesforce, Pardot, and MCAE (Marketing Cloud Account Engagement), and can help define lead-scoring and routing rules without heavy technical support
• You've built sales-enablement content, like ROI frameworks, case studies, competitive battlecards, or executive-level materials, that reps actually use in live deals
• You bring new ideas to Sales before they ask, rather than waiting to be handed a request
• You're energized by driving something from scratch as a senior individual contributor, with no team and no existing playbook to lean on
• Experience marketing through brokers, benefits consultants, resellers, or agencies, or in B2B benefits, HR tech, or employee wellbeing, is a plus

What Winning Looks Like:

• Building and maintaining a target-account list and tiering model covering every Jumbo and Enterprise account, refreshed quarterly and used across the team
• Standing up account-engagement and intent tracking so Sales can see account activity before a lead is ever raised by hand
• Designing targeted nurture journeys that convert upper-market leads into booked opportunities
• Driving marketing content and campaigns for broker and benefits-consultant partnerships, working alongside our Strategic Relationships team
• Partnering on executive-level moments, like account-based dinners and roundtables, that help win over our biggest target accounts
• Keeping a living sales-enablement kit in active use on real deals and tracking usage so it continues to improve
• Presenting quarterly account and funnel reviews to Sales leadership and adjusting your approach based on what the data shows

Other Stuff to Know:
We're looking for people who are passionate about our mission. This isn't just a J-O-B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . . like, for real. Some of us are still fighting our way out of debt, but we aren't going back. If you don't know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

If Ramsey Solutions sounds like a workplace where you can get excited about Mondays, apply today. We can't wait to hear from you!

EOE, including disability/vets

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