Senior Manager - Strategic Forecast

British American Tobacco Plc

  • Winston-Salem, NC
  • 1 day ago
  • $50,000 Per Year

Highlights

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LocationWinston-Salem, NC

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Senior Manager - Strategic Forecast

Winston-Salem, North Carolina

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Career Level Experienced Professional

Functions Finance

Salary Range Competitive salary

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Corporate Careers

Experience what it's like to work at Reynolds American's Corporate Offices. We're committed to more than just jobs-we're dedicated to building purposeful careers. Whether you're looking for mentorship, expanding your experience through cross-functional opportunities, or embracing innovative ways of working, we're here to support your growth, fuel your ambitions, and help you reach your full potential.

Senior Manager - Strategic Forecast

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can't wait, let's shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager - Strategic Forecast in Winston-Salem

The Senior Manager, Strategic Forecasting will play a critical role in shaping business decisions for one of the company's fastest-growing categories. This position is responsible for developing short-, medium-, and long-term demand forecasts by translating market trends, consumer insights, commercial strategies, and business drivers into actionable recommendations. Working cross-functionally with Marketing, Finance, Trade Marketing, Revenue Growth Management, Supply Chain, and Insights teams, the successful candidate will leverage advanced analytics, forecasting methodologies, and data-driven insights to support strategic planning, innovation, and new product launches. This is a high-visibility role requiring strong quantitative capabilities, business acumen, and the ability to influence senior stakeholders while thriving in a fast-paced, evolving, and ambiguous business environment

Your key responsibilities will include:

  • Lead the development and delivery of short-term and long-term demand forecasts for the Modern Oral/Nicotine Pouch category, translating market trends and business strategies into actionable volume projections.
  • Collaborate closely with Marketing, Trade, Finance, Supply Chain, RGM, and Insights teams to gather inputs and align forecast assumptions across the business.
  • Develop forecast assumptions based on internal and external business drivers, including market trends, competitive activity, pricing, innovation, and consumer insights.
  • Develop scenario analyses and business cases, identifying risks, opportunities, and potential impacts to support strategic decision-making.
  • Leverage advanced analytics, statistical forecasting techniques, and AI/ML capabilities to improve forecast quality and support decision making.
  • Support innovation and new product launches (NPI) by translating launch assumptions, adoption curves, and commercial strategies into volume forecasts and scenarios.
  • Communicate forecast assumptions, insights, risks, and recommendations to senior leadership, influencing business and commercial decisions through clear storytelling and executive-level presentations.
  • Monitor forecast performance and continuously improve forecasting methodologies, identifying variances and driving actions to enhance forecast accuracy and planning effectiveness.

What are we looking for?

  • Bachelor's degree required in Business, Statistics, Economics, Finance, Analytics, or a related quantitative discipline.
  • 3+ years of experience in forecasting, demand planning, analytics, finance, insights, strategy, or other quantitative-focused roles.
  • Strong quantitative and analytical background with the ability to translate data into actionable business recommendations.
  • Advanced Excel skills are required; strong PowerPoint and data storytelling capabilities are highly valued.
  • Experience with statistical forecasting methodologies, predictive analytics, and AI/ML applications to support forecasting accuracy and business decision-making.
  • Ability to thrive in ambiguous, fast-changing, and emerging business environments where decisions must be made with limited historical data.
  • Proven ability to influence and collaborate with cross-functional stakeholders across Marketing, Trade Marketing, Finance, RGM, Supply Chain, and Insights teams.
  • Self-starter with strong ownership, accountability, executive presence, and excellent communication skills, capable of presenting recommendations and insights to senior leadership.

WE ARE REYNOLDS AMERICAN-A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee's discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children's Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

  • Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement - it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.

  • You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.

  • We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atwppgeneral@RJRT.com

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Why Reynolds?

In the U.S., where innovation and resilience drive our workforce, Tomorrow Can't Wait at Reynolds reinforces our commitment to empowering employees to grow, thrive, and make an impact. It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

Care

We genuinely care. We want our people to succeed. From tailored benefits to flexible working, we look after our people across the world. Creating an environment where everyone can be their unique selves, value different perspectives and celebrate success together. Because when people feel they truly belong, amazing happens.

Growth

We embrace growth. Empowering our people with resources to learn and develop. As a truly global business, the scale and scope of opportunity is boundless. Giving them the platform to grasp opportunities to succeed in BAT and their careers. Enabling them to maximize their potential working alongside the brightest minds, collaborating across continents. The potential for success is as limitless as your ambition.

Transformation

We're on a journey to alter the course of the industry and build a smokeless world. With substantial investments every year to drive innovation, to reduce harm and increase sustainability. Moving us closer to our goal. To get there, we need go-getters, problem-solvers, change-drivers. No matter your role, your work will fuel our progress. Seizing every opportunity, you'll push yourself to make positive changes that will impact the world for generations to come.

Take Control of Your

Future with Reynolds

At Reynolds, we're committed to more than just jobs, we're dedicated to purposeful careers.

We believe that everyone has a place in our organization.

Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we're here to propel your career aspirations and unleash your full potential.

We believe in you.

Join us at Reynolds, where purpose meets possibility, and your career story unfolds.

"In my role as the Senior Shift Lead, where I've had the privilege of working on several key projects and mentoring the development of supervisors. Reynolds provides excellent opportunities for those who aspire to learn, take on new challenges, and grow their careers. I'm grateful for the opportunities I've had to grow with Reynolds."

Colby Mabe, Senior Shift Lead,

Reynolds Operations Center

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously

designed reward and benefits package are shaped to acknowledge your contributions and to magnify

your impact. As you grow, so do we.

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Social Wellbeing

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Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life's pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn't cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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