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Bimbo Bakeries USA, Inc logo

Senior Manager Social Media

Bimbo Bakeries USA, Inc

  • Irving, Texas
  • 2 days ago
  • $102,000–$142,800

Highlights

This role manages a small team, owns select social channels, partners closely with agencies and cross-functional teams, and helps build scalable processes that strengthen consumer engagement, brand relevance, and business impact. Key Responsibilities: Team Leadership: Lead, coach, and develop Social Media Managers and Associate Managers, establishing clear goals, priorities, operating rhythms, and accountability for results.
Bimbo Bakeries USA, Inc

Numbers & Facts

LocationIrving, Texas
IndustryOther/Not Classified
Salary$102,000–$142,800
Company Size5,000 to 9,999 employees
Year Founded1993
Websitewww.bimbobakeriesusa.com

Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $102,000 - $142,800
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
#LI-LF1
Position Summary:
The Senior Manager, Social Media will lead social media strategy and execution across a diverse multi-brand portfolio. This role manages a small team, owns select social channels, partners closely with agencies and cross-functional teams, and helps build scalable processes that strengthen consumer engagement, brand relevance, and business impact.
Key Responsibilities:
  • Team Leadership: Lead, coach, and develop Social Media Managers and Associate Managers, establishing clear goals, priorities, operating rhythms, and accountability for results.
  • Social Strategy: Translate brand and business objectives into social strategies that drive awareness, engagement, conversion, loyalty, and brand growth.
  • Channel Ownership: Manage select social channels, including content planning, publishing oversight, community engagement, response management, and performance optimization.
  • Agency & Cross-Functional Partnership: Partner with Brand

About Company

Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.

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