Turn Cider''s broader brand and digital marketing into retail-specific programs that move the needle on traffic, conversion, and retention. Manage retail marketing budgets and ensure spend is tied to measurable business impact.
Numbers & Facts
Location
Los Angeles, CA
Description
Retail Marketing Strategy & Planning
Build and run an integrated retail marketing calendar across seasonal campaigns, product launches, local activations, and store openings.
Turn Cider''s broader brand and digital marketing into retail-specific programs that move the needle on traffic, conversion, and retention.
Manage retail marketing budgets and ensure spend is tied to measurable business impact.
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Local Store Marketing & Customer Acquisition
Own local marketing for our LA and San Jose stores - and the next ones we open.
Build relationships with shopping-center marketing teams, local businesses, community organizations, and creators to drive foot traffic and qualified acquisition.
Work with Influencer Marketing to activate local creators; work with CRM and Growth to bring our existing digital audience into stores.
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New Store Opening Marketing
Lead the marketing workstream for new store openings - from pre-launch buzz through grand opening and post-opening customer acquisition.
Coordinate launch campaigns, events, and activations across Retail Operations, Brand, Influencer, Creative, CRM, and Visual Merchandising.
Build the playbook: document what works so the next 5, 10, 20 stores get faster and better.
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Cross-Functional Marketing Integration
Be the marketing point of contact for the retail business - keeping retail priorities and brand marketing aligned.
Partner with Brand, Influencer, CRM, Growth, Creative, and Visual Merchandising to deliver integrated online-to-offline campaigns.
Establish the briefs, timelines, and workflows that make all of this run smoothly.
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Retail Marketing Infrastructure & Process Development
Help build Cider''s retail marketing operating model - the processes, templates, and tools a growing store network needs.
Set up planning, approval, execution, and reporting workflows that scale.
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Performance Management & Commercial Impact
Define and track the KPIs that matter: store traffic, customer acquisition, campaign engagement, marketing-attributed sales, ROMI.
Build a regular reporting cadence and turn data into action.
5-8 years of marketing experience, including 3+ years of direct physical retail marketing in a multi-store consumer retail environment.
A track record of running local store marketing programs that actually drove traffic, acquisition, and sales.
Hands-on experience leading the marketing workstream for multiple new store openings.
Background in fashion, beauty, lifestyle, or other consumer-facing specialty retail.
Strong grasp of retail marketing fundamentals: local market planning, shopping-center partnerships, activations, community engagement, and campaign execution.
Comfort working cross-functionally with Retail Operations, Brand, Creative, Influencer, CRM, and digital teams.
Independent operator - you can prioritize, recommend, and move initiatives forward without a lot of day-to-day direction.
Strong commercial acumen and a habit of tying marketing activity to measurable outcomes.
Experience managing budgets, vendors, and performance reporting.
Willingness to travel for store openings, events, and on-the-ground retail work.