Senior Manager of Marketing and Analytics

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Job Description:

The Ivy College of Business is seeking a qualified Senior Manager of Marketing and Analytics to provide strategic leadership for the college’s marketing, communications, and audience engagement efforts. This role leverages data analytics, market intelligence, and digital marketing technologies to inform strategy and drive results.

The Senior Manager will oversee integrated marketing initiatives that strengthen the college’s brand visibility and advance its strategic goals. Additionally, this position will serve as a strategic advisor to college leadership, providing insights into marketing performance, audience trends, and communication effectiveness to support data-informed decision-making.

Example of Duties:

• Develop and implement a comprehensive data-driven marketing and communications strategy that aligns with the college's strategic goals and enhances its visibility and reputation.
• Lead audience research, marketing intelligence, and data analytics to identify growth opportunities, evaluate campaign effectiveness, and inform resource allocation.
• Design, execute, and optimize integrated digital marketing campaigns across email, web, social media, and paid advertising channels using data-driven insights and performance metrics.
• Oversee the development of marketing content, publications, and promotional materials, ensuring alignment with institutional standards and objectives.
• Partner with other college units and University Marketing to align messaging and maximize the impact of marketing initiatives.
• Manage marketing technologies, digital marketing platforms, vendor relationships, and advertising partnerships to enhance operational effectiveness.
• Lead marketing planning, budgeting, and ROI assessment efforts, providing data-driven insights and actionable recommendations to the Dean.
• Supervise and develop marketing staff, fostering a culture of collaboration, innovation, continuous improvement, and evidence-based decision making.
  

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• Master’s degree in marketing, communications, or a related field.

• Demonstrated leadership and management experience overseeing marketing and communications strategies, digital marketing analytics, and integrated marketing initiatives.

• Experience in higher education marketing and communications.

• Experience using customer relationship management (CRM) platforms to support marketing campaigns, audience engagement, data analysis, and strategic decision-making.

The Ivy College of Business at Iowa State University, established in 1984, furthers Iowa State University’s land-grant ideals by training students to be knowledgeable and ethical communicators, leaders, collaborators, and problem solvers through impactful research, innovative teaching, and community engagement.

With the largest undergraduate business program in the state of Iowa and nationally ranked graduate programs, the Ivy College of Business is home to over 5000 students with a strong growth trajectory. We pride ourselves on our high ethical standards and our drive to promote an environment where all individuals may succeed academically, professionally, and personally. Each member of our community is committed to the college’s mission to link theory with practice for tomorrow’s business leaders.

The college offers undergraduate, graduate, and Ph.D. programs and is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). Less than five percent of business schools worldwide receive this accreditation.

Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.

Application Instructions:
To apply for this position, please click on “Apply” and complete the Employment Application. Please be prepared to enter or attach the following:

• Resume/Curriculum Vitae
• Letter of Application/Cover Letter

Why Choose Iowa State University?
Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental, as well as:

• Retirement benefits including defined benefit and defined contribution plans
• Generous vacation, holiday, and sick time and leave plans
• Onsite childcare (Ames, Iowa)
• Life insurance and long-term disability
• Flexible Spending Accounts
• Various voluntary benefits and discounts
• Employee Assistance Program
• Wellbeing program
• Iowa State offers WorkFlex options for some positions. WorkFlex offers flexibility on when, where, and how you do your work. For more information, please speak with the Hiring Manager.

If you have questions regarding this application process, please email employment@iastate.edu, or call 515-294-4800 or Toll Free: 1-877-477-7485.

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Iowa State University does not discriminate on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, genetic information, sex, marital status, disability, or status as a U.S. Veteran. Inquiries regarding non-discrimination policies may be directed to Office of Equal Opportunity, 2680 Beardshear Hall, 515 Morrill Road, Ames, Iowa 50011, Tel. 515-294-7612, email

eooffice@iastate.edu

General ISU compensation information can be found on the University Human Resources website. Please note that this is only a list of ranges and individuals will be paid commensurate with qualifications.