Summary: The Director of North America Sales & Marketing is a senior strategic leader responsible for driving revenue growth, customer engagement, and field success across the United States and Canada. This role owns the full go-to-market function for North Americafrom product launches and promotions to digital marketing, communications, and sales enablement, translating company strategy into campaigns that move markets and strengthen brand loyalty. Serving as the strategic bridge between product, sales, and the field, this leader partners cross-functionally with Product Marketing, Sales, Field Development, Creative, Digital, E-commerce, Events, and Operations to deliver measurable business impact, accelerating growth, deepening customer relationships, and empowering independent distributors and sales leaders to succeed.
Essential Functions Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.
Develop and lead integrated go-to-market strategies for all North America product launches, promotions, incentives, and strategic initiatives
Oversee launch planning, campaign development, communications, audience segmentation, execution, and performance measurement
Partner with Product Marketing, R&D, Sales, and Executive Leadership to translate product innovation into compelling customer and field-facing campaigns
Lead efforts across multiple channels including email, social media, events, field communications, web, and mobile platforms
Oversee email marketing strategy, lifecycle marketing programs, SMS/MMS campaigns, and audience segmentation
Lead social media strategy and content development for North America channels
Identify opportunities to improve engagement, conversion, retention, and customer lifetime value
Collaborate with digital and e-commerce teams to optimize online customer experiences
Lead market communications strategy for customers, Brand Partners, and internal stakeholders
Develop communications, launch messaging, event communications, and field updates
Ensure all messaging aligns with brand positioning, regulatory requirements, and business objectives
Maintain strong collaboration across global and regional teams to ensure strategic alignment
Oversee marketing strategy for promotions, incentive programs, recognition initiatives, and major events
Support company-wide events including product launches, leadership conferences, conventions, and regional tours
Develop engagement strategies that increase participation, excitement, and business growth
Lead cross-functional teams to execute complex marketing initiatives from concept through launch
Drive operational excellence through project management, process improvement, and strategic planning
Align marketing initiatives with company sales objectives, incentive programs, and growth strategies
Develop field-facing tools, campaigns, training, and communications that support independent distributors and sales leaders
Skills and Qualifications
Exceptional strategic thinking, communication, leadership, and project management skills
Proven success leading integrated marketing campaigns and product launches
Strong expertise in communications, promotions, and sales support
Experience managing complex cross-functional initiatives in a fast-paced environment
Ability to translate business objectives into actionable marketing strategies that drive measurable results
Deep knowledge of direct sales and network marketing business models
Experience driving continuous improvement and marketing performance optimization
Required Education and Experience
Bachelor's degree in Marketing, Business, Communications, or a related field
10+ years of experience in marketing, sales, or go-to-market strategy, with direct sales industry experience preferred
Demonstrated track record of independently leading integrated marketing campaigns and product launches with measurable results
Experience leading complex cross-functional initiatives in a fast-paced, matrixed environment
Preferred Education and Experience
MBA or advanced degree in Marketing or Business
Experience with direct sales, network marketing, or field-based distribution models
Multilingual or cross-cultural marketing experience across the US and Canada
Supervisory Responsibility: This job doeshave supervisory responsibilities.
Work Environment: This role operates in a professional office environment with occasional hybrid flexibility. The position requires regular collaboration with cross-functional teams and may involve travel to company events, conferences, and field activities. Noise levels are typically low to moderate, consistent with a standard office setting.
Position Type/Expected Hours of Work: This is a full-time position. The regular schedule is Monday through Friday, 8 a.m. to 5 p.m., with a 30-60-minute lunch. Occasional evening and weekend work may be required as job duties demand, particularly around product launches, major events, and company conventions. Employees are also expected to participate in the annual company convention and other key field events. Exact hour requirements can be reasonably modified as necessary for the business needs by the employee's manager.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Specific vision abilities required include close vision and the ability to adjust focus. The role may require prolonged periods of sitting at a desk and working on a computer. Occasional travel may involve walking, standing, and carrying materials at events or conferences.
Safety-Sensitive Position Notice: This position is classified as safety-sensitive, meaning that it involves duties where job performance can significantly affect the safety and health of employees, customers, or the public. As a result, candidates for this role may be subject to pre-employment and ongoing drug and alcohol testing, background checks, and other compliance requirements in accordance with company policy and applicable laws. These positions may require the use of Personal Protective Equipment (PPE) and the completion of mandatory safety training. Ensuring a safe work environment is a top priority, and adherence to all safety protocols and regulations is mandatory.
Equal Employment Opportunity: Young Living is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or protected veteran status and will not be discriminated against on the basis of disability.
Sponsorship: Young Living does not provide visa sponsorship for this position. Applicants must be currently authorized to work in the United States on a full-time basis. Enter job description here